Last year, Seven Dials offered the UK’s exciting up-and-coming brands the chance to set up their first-ever store for a limited time stay within one of our iconic streets.
We’re delighted to announce that the winner of our Start-Up With Seven Dials competition, Tihara Smith will be opening at 37 Neal Street from the 23rd of August.
The winner of our Start-Up With Seven Dials competition, lifestyle brand Tihara Smith, is rooted in its Caribbean influence and known for its original, vibrant, and colourful accessories, gifts and prints. Tihara’s pieces take inspiration from the Caribbean culture with a London twist – each piece is hand-crafted in the capital, creating unique collections brimming with bright colours and tropical themes.
The founder, Tihara, is a graduate of UCA Epsom and launched the eponymous label after exhibiting her original Windrush-inspired apparel collection at Graduate Fashion Week 2018. A complete outfit from her graduate fashion collection was recently acquired by the Museum of London, as part of a multi-generational exhibit on the Windrush and Tihara’s own family’s immigration experience.
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