Shopping, dining & theatre between Covent Garden and Soho
Seven Dials

London Fashion Week is Coming to Seven Dials

Friday 18 February – Tuesday 22 February

London Fashion Week’s City Wide Celebration is back!

18 February - 22 February 2022

London Fashion Week is Coming to Seven Dials
London Fashion Week is Coming to Seven Dials
London Fashion Week is Coming to Seven Dials

London Fashion Week is fast approaching and Seven Dials is celebrating its return, with a line up of events and promotions dotted around our seven streets to celebrate the fashion event of the year.

This Fashion Week, it’s not just about the fashion brands, as some of the destination’s best restaurants, galleries and even fitness brands get involved.

From gifts with purchase at beauty brands to free glasses of prosecco with dinner, scroll down to check out what’s happening around the Dial during LFW.

Make sure you hit the subscribe button to sign up to our newsletter for some exclusive competitions and discounts and follow @7dialslondon for all the latest news on the area.

EMIN + PAUL, Monmouth Street

London-based fashion brand EMIN + PAUL will be offering an exclusive preview of their SS22 and AW22 collections at their flagship store on Monmouth Street.

EMIN + PAUL represents effortless style and high quality clothing since it was founded in 2010. Their aim is to create garments that are perfectly balanced in an attentive and fully-justified way. Beginning with the big, bold, and bright, they soften through careful colour, cuts and cloth.

Complimentary drinks will be offered as well as a discount to event participants who would like to buy in-store.


12 February – 25 March 2022

33 Monmouth Street, WC2H 9DD

Book tickets here

Fresh Cosmetics, Monmouth Street

To ensure your skin stays balanced and fresh during the events, receive a complimentary Soy Face Cleanser 150ml worth £30 with every purchase over £50* at Fresh’s boutique in the heart of Seven Dials.

Their bestselling Soy Face Cleanser is a true Fresh icon – it will remove everyday impurities and soothes & softens your skin instantly thanks to its gentle yet effective formula.


Offer valid throughout London Fashion Week

17 Monmouth Street, London WC2H 9DD

*while stock lasts

LUMAS Gallery, Earlham Street

In the spirit of the “Liberation of Art,” LUMAS Gallery will be liberating a piece of LUMAS art via a client raffle, a striking visual fashion-inspired artwork: Wolfgang Joop – or Andrey Yakovlev & Lili Aleeva Small Open Edition.

They’ll also be offering free snacks and prosecco when the winner is chosen.


Winner to be chosen at 4pm on 22 February.

21-23 Earlham Street, London WC2H 9LL

Ron Dorff, Earlham Street

RON DORFF will be hosting an all-day event on Saturday 19th Feb and will be open for late night shopping till 8pm, offering the iconic ‘Discipline is not a dirty word’ tote bag for every transaction over £100.


5 Earlham Street, London WC2H 9LL

Apex Rides, Short's Gardens

Apex Rides will be offering showcases and demos of their bikes, check out their new space on Short’s Gardens!


Offer valid throughout London Fashion Week.

5-7 Short’s Gardens, WC2H 9AZ


WatchHouse Coffee, 7 Upper St Martin's Lane

Join WatchHouse Seven Dials for a one-off event to experience rare, world-class specialty coffees personally brewed and presented for you by WatchHouse’s expertly trained Baristas at our latest ‘House’ on Upper St Martin Lane.

Each of the coffees featured are roasted at their Maltby Street Roastery in Southeast London and are chosen based on exceptional quality and flavour while ensuring a positive impact on the socio-economic and environmental circumstances of producers.

This is a unique and exclusive opportunity to slip away from the rush and experience WatchHouse’s Modern Coffee ambition first hand in their newest, design-led space imagined by the esteemed designer Diedra Hodgeson in the heart of London’s West End.


Saturday 19 & Sunday 21 February, 8am – 6pm

Monday 21 – Friday 25 February, 7:30am – 6pm


Billi London, Monmouth Street

Biodegradable tights store Billi London will be offering a complimentary gift with every purchase during London Fashion Week (whilst stocks last)! They are also inviting you to come and meet the founders who will be at the boutique between the 17th & 22nd of February and on Saturday 18th they will be open till 9pm for a late night session where they can offer practical advice on how to care and up-cycle your tights.

Come and discover their collections of the world’s first certified 100% biodegradable tights along with their limited collection SEV7N that includes their almost sold-out, comfortable, biodegradable leggings!


Thursday 17th & Friday 20th February, 11am – 7pm

Saturday 19th February, 11am-9pm

Sunday 20th February, 11am-5pm

Flesh n Buns, Earlham Street

Flesh n Buns is celebrating London Fashion Week by offering a free glass of prosecco with every meal!


Offer valid throughout London Fashion Week.

41 Earlham St, London WC2H 9LX


Ollie Quinn: Will be offering a 20% discount throughout the week.

Tatty Devine: Are offering a 10% discount on selected Statement Necklaces, when quoting ‘London Fashion Week’ at the till.

Lids: Enjoy 50% off embroidery with the purchase of a full price hat.

Goldsmith Vintage: Are happy to offer a 30% discount in-store, and late night shopping until 8pm on the 18th, 19th, 20th and 21st of February, as well as a complimentary gift of either sunglasses or a scarf with each purchase!

Good: Will be launching their new preloved, sustainable collection where if you spend over £40 you will receive 10% off, or over £100 and you will receive 15% off.

Dinny Hall: Enjoy 20% off all hoops in-store!

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