On Thursday 14th November 2019, we invited everyone to Seven Dials from 5pm-9pm, to experience a memorable evening packed with star-themed free activities, festive live music, Christmas treats, and thrilling decorations. The light switch-on took place at 6.30pm the Seven Dials Sundial Pillar monument.
The traffic-free streets came alive with experiential indoor and outdoor activities to keep the whole family occupied. Alongside special guests to help switch on the exciting new light installations, the shopping evening consisted of exclusive brand activations, 20% discounts, gift with purchases, wreath-making, gift-buying, tombola and personalisation services throughout the stores.
REGISTRATIONS FOR THIS EVENT ARE NOW CLOSED.
Ace & Tate – Late opening
Another Space – 20% off all credits (excluding single credits) if you purchase them on the 14th at their studio
Astrid & Miyu – 20% off and complimentary drinks
Away – FREE hot chocolate
BareMinerals – offering 20% off on the light switch on day and festive makeup looks
Belgo – 25% off food
Benefit – 20% off all items. With every 2 products purchased, receive a funsized porefessional and TAR mascara.
Birkenstock – FREE pair of socks and cleaning brush when you purchase a pair of enclosed shoes
BLOCH – 20% off
Browhaus London – Between the hours of 5pm until 7pm, you are invited to try your luck in a lucky dip. Many different prizes to be won! Any prizes won may be redeemed on the day subject to availability, otherwise treatments can be booked in for later appointment dates where available.
Cambridge Satchel Company – Offering 20% off instore between 5-9pm, Christmas nibbles and fizz. Every £150 spent, receive a personalised Christmas decoration/luggage tag worth £33
Camper – 20% off and fizz
Carhartt Work in Progress – in-store DJ
Casanova & Daughters – 20% off their in-store produce
Caudalie – 20% off (excluding Christmas gift sets), 10% off their spa vouchers, as well as an exciting prize draw to win a complimentary facial.
Claire Naa– 20% discount and free drinks.
Chick’N’Sours 20% off food
Choosing Keeping – Offering 10% off and opening late. They will also be selling a wide range of hand-blown Christmas decorations
Covent Garden Hotel/Brasserie Max – A yummy Christmassy cocktail and nibbles. 20% off food and drink (excluding their set menu)
Coco De Mer – We will be offering a 20% discount when you spend over £200 for the 24 hours on the 14th
Creoate – 20% off when you purchase 2 or more items
Cubitts – 20% off any purchase all day, complimentary monogramming in-store with any purchase, complimentary eye exams, drinks and nibbles
Deciem – 23% off
Diesel – 20% off FW19 products (excluding denim)
Dinny Hall – Complimentary drinks, 20% off silver and vermeil and 15% off fine jewellery. Luxury lucky dip, featuring a star jewellery prize and luxury treats with every purchase
Donmar Warehouse – 20% off tickets to their upcoming production (Teenage Dick), offering £4 off their Christmas cocktail, Rudolph’s Nose) in their Foyer Bar
Dr Martens – Late opening
Duke & Dexter – Special window installation, serving warm mulled wine along with mince pies. Offering 20% off all styles in store on the evening (10% off bespoke orders).
Emin & Paul – 20% off
Fabrique – 20% off all pastries until 8pm
Fashercise – 20% off and a gift with purchase
Farah – Offering 20% off (excluding sale), late opening, offering a free gift with purchase and some tasty mince pies
Finisterre – Special discounts and mulled wine
Flesh & Buns – Smores and sake stall
Fly London – 20% off
Fred Perry – Drinks in store
Fresh – 20% off, late opening and prizes to be won
Gundrun Sjoden – Swedish christmas treats, drinks and in-store music
Hawksmoor – Complimentary drink with a meal after 8:30pm
Happy Socks – Hosting an instore event on the 14th November from 5 to 9pm. Offering 20% off selected items and have snacks and drinks for customers
Hotel Chocolat/School of Chocolate – During 7-9pm enter the cocoa vaults where you will be greeted by a wondering chocolate aroma as you enjoy VIP insight into Hotel Chocolat’s bean to bar making process – £10 per ticket.
Jovonna – 20% off in-store
Karine Jackson – Special Christmas treatment menu and double points reward system *applies to all existing and new clients
Kiehl’s – Offering 20% off 2 or more products throughout the day
KNOMO – 20% off selected lines, launching their personalisation machine (exclusive to Seven Dials) and delicious mulled wine
Larsson and Jennings – 20% on the evening & free mulled wine.
Laura Lee Jewellery – Offering 20% off, late opening and complimentary drinks to customers
Le Labo – Offering their usual fresh blending, personalisation and sampling for customers who come in.
London Graphic Centre – Offering shoppers 20% off between 5pm and 9pm
LUMAS – Late opening and purchase 2 LUMAS minis get 1 free
Made Thought – Live DJ set, free drinks, a special installation and a live printer creating unique poster art for shoppers to take away.
Malin & Goetz – Festive drinks and nibbles, dog focused, partnering with Pets Pyjamas, dog shampoo, gift with purchase and prizes
Miller Harris – 20% off, late opening and complimentary refreshments
Monaco – 25% off website
Murdock – 20% off and gift with purchase – in house advice from their expert barbers!
Nappa Dori – 15% off and special Christmas decorations available to purchase
Neal’s Yard Remedies – Complimentary skin consultations and sample goodie bags. Offering 20% off
OFFSPRING – 20% off
Ollie Quinn – Late opening, mulled wine and 10% off
Oi Polloi – in-store beers
Pierre Herme – Chocolate and tea samples, 10% off on macaron and chocolate sales.
Redemption Bar – Selling alcohol-free mulled wine and vegan mince pies
Rococo Chocolates – Complimentary hot chocolate with winter spices between 7-9 pm
Rosa’s Thai Cafe – 20% off your food bill between 5-9pm
Rossopomodoro – 20% off your food bill
Pukka Herb Hub – Celebrating Christmas spices with free Ginger lattes and Apple and Cinnamon Tea, Specials offers on Christmas gifts including filled caddies for £5, Late night shopping opening hours
Sabon – 20% off their full-sized products
Seven Dials Market – Lots of yummy festive activations
Shiro – Open until 8pm
Superga – 20% off full-priced items
Spex In The City – 20% off frames that day plus free maintenance checks and ultrasonic deep cleaning for anyone glasses
Tatty Devine – 20% off selected items
Tabio – Free Sport Toe/Regular Running Socks on transactions over £40
The Escapologist – Hot cocktails outside and 20% off in-store all night
Teatulia – Offering 20% off selected items from 4pm onwards, as well as 20% off online items with code ‘7DIALS’. You can also pick up free takeaway tea from their Neal Street store
Timberyard – Late opening and offering 20% off between 5-9pm
Urban Outfitters – Offering 25% between 5-9pm
Wild Food Cafe – 20% off
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