Independent fashion label, born in Soho and creating collections that fuse laidback essentials with statement pieces.
Designed by Philip Stephens, UNCONDITIONAL is a clothing brand harvesting a mixture of London and American influences, a winning combination of the laidback and the edgy. The backbone of each collection is a unique range of covetable luxury basics with an overlay of statement pieces.
Favouring a relaxed style, UNCONDITIONAL has established its own feeling of a modern elegance with a dash of pure rock’n’roll – pieces that are uncompromising in their attention to detail with high quality fabrications. The styles favour pure, ethically produced fabrics and yarns as well as clean, strong silhouettes that are always intentionally quite sexy. The brand now offers a bespoke made to measure service at the Seven Dials boutique.