Superga Seven Dials sells their signature plimsolls alongside collaborations and seasonal collections.
It's hard to believe that Superga is well over 100 years old. Under the care and attention of Walter Martiny in 1911, the Superga factory began to produce shoes with vulcanised rubber soles. It was here, in Turin, Italy, the Classic Superga 2750 heritage style was born. This style became established as the people's shoe of Italy and Superga increased its product line with technical sport shoes, rubber rain boots and a growing range of colours and styles.
Step into the Seven Dials store to see the 2750 shoe, which has been an icon since the very beginning and has inspired flatforms and mid tops, been transformed for all weathers, and has collaborated with top names to bring you fresh new designs.