Shopping, dining & theatre between Covent Garden and Soho
Soft Serve Society
Soft Serve Society

For all your Soft Serve needs

Soft Serve Society


Soft Serve Society
Seven Dials Market, London, WC2H 9LD
Opening times:
Monday 12:00 pm - 10:00 pm
Tuesday 12:00 pm - 10:00 pm
Wednesday 12:00 pm - 10:00 pm
Thursday 12:00 pm - 10:00 pm
Friday 12:00 pm - 10:00 pm
Saturday 11:00 am - 10:00 pm
Sunday 11:00 am - 9:00 pm

The Kings of Soft Serve have arrived!

New to Seven Dials Market, Soft Serve Society is one of seven new vendors to join the Market’s Cucumber Alley.

Bringing wild flavour combinations like Matcha Madness and Charcoal Coconut, Soft Serve Society is ice cream reimagined. Decorate your soft serve with a range of toppings which include marshmallow fluff, butter cookie crumb and even candyfloss!

You can choose from a range of delicious sweet treats including Soft Serve Sundae Cups, Freakshakes, Bubble Tea, and much more.


We use cookies to collect information about how you use our site to improve user experience. Find out more about our cookie policy