Wednesday 29 January 2020
A womenswear, home textiles and accessories store with a combination of Swedish design with a green soul.
Scandinavian light and lushious garden parties inspire the Gudrun Sjoden store in Seven Dials. This cult Swedish designer founded the brand in 1976, opening their first London store on Monmouth Street in 2012.
Step inside to discover Sjoden's Swedish designs, drawing heavily on Scandinavian influences to protect from harsh weather and embrace the outdoors lifestyle. Her clothing is ethically made, using natural materials that create versitile, functional and fun pieces. The Monmouth street store houses women’s clothing, accessories and home textiles, in signature colourful patterns.