Fred Perry

The original laurel wreath logo brand, since 1952. Creating sports-influenced casual wear for men and women, including footwear and accessories.

Established in 1952 as a sportswear brand by Wimbledon champion Fred Perry, the first collection included a two-button shirt with a Laurel Wreath logo. The M3 shirt continues to be made in England with the same iconic styling detail today. The Laurel Wreath collection offers a sharp, directional take on signature Fred Perry styles; many of the garments are crafted in Britain using traditional techniques and materials.

The Seven Dials store houses men's and women's collections including footwear and accessories. Special collaborations and blank canvas projects with designers including Raf Simons can also be found. Always recognisable, but ever evolving.