Shopping, dining & theatre between Covent Garden and Soho
Fred Perry
Fred Perry

Creating sports-influenced casual wear for men and women, including footwear and accessories

Fred Perry


Fred Perry
2 Shorts Gardens, London WC2H 9LD
Opening times:
Monday 11:00 am - 7:00 pm
Tuesday 11:00 am - 7:00 pm
Wednesday 11:00 am - 7:00 pm
Thursday 10:00 am - 8:00 pm
Friday 11:00 am - 7:00 pm
Saturday 11:00 am - 7:00 pm
Sunday 11:00 pm - 6:00 pm

The original laurel wreath logo brand, since 1952. Creating sports-influenced casual wear for men and women, including footwear and accessories.

Established in 1952 as a sportswear brand by Wimbledon champion Fred Perry, the first collection included a two-button shirt with a Laurel Wreath logo. The M3 shirt continues to be made in England with the same iconic styling detail today. The Laurel Wreath collection offers a sharp, directional take on signature Fred Perry styles; many of the garments are crafted in Britain using traditional techniques and materials.


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