Shopping, dining & theatre between Covent Garden and Soho
Farah
Farah

Today Farah reinvents the classics of men’s casual wear to create original new styles which resonate with today's contemporary consumer

Farah


Farah
3 Earlham Street, London WC2H 9LG
Opening times:
Monday 11:00 am - 7:00 pm
Tuesday 11:00 am - 7:00 pm
Wednesday 11:00 am - 7:00 pm
Thursday 11:00 am - 7:00 pm
Friday 11:00 am - 7:30 pm
Saturday 11:00 am - 7:30 pm
Sunday 12:00 pm - 6:00 pm

Today Farah reinvents the classics of men’s casual wear to create original new styles which resonate with today’s contemporary consumer.

The Farah brand was founded in the US. However it didn’t become the iconic brand it is today until it reached the UK in the 1970’s. The original Farah slack, made from hopsack canvas, was unlike anything available at the time and became an instant hit with various tribes in fashion and music. For the mods, casuals and rocker-billys of the 1970s through to the Britpop artists of the 1990s, Farah was the brand of choice and the now famous gold F, a badge of honour.


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