Wednesday 29 January 2020
Today Farah reinvents the classics of men’s casual wear to create original new styles which resonate with today's contemporary consumer.
The Farah brand was founded in the US. However it didn’t become the iconic brand it is today until it reached the UK in the 1970’s. The original Farah slack, made from hopsack canvas, was unlike anything available at the time and became an instant hit with various tribes in fashion and music. For the mods, casuals and rocker-billys of the 1970s through to the Britpop artists of the 1990s, Farah was the brand of choice and the now famous gold F, a badge of honour.