Shopping, dining & theatre between Covent Garden and Soho

Sustainable performance workwear for women


35-37 Monmouth Street, London WC2H 9DD
Opening times:
Monday 11:00 am - 7:00 pm
Tuesday 11:00 am - 7:00 pm
Wednesday 11:00 am - 7:00 pm
Thursday 11:00 am - 7:00 pm
Friday 11:00 am - 7:00 pm
Saturday 11:00 am - 7:00 pm
Sunday 12:00 pm - 6:00 pm

Dai was created when founder Joanna Dai, who was working in investment banking at the time, discovered a lack of comfortable and stretchy workwear. She took matters into her own hands and Dai was born.

Dai is all about creating workwear for women that empowers rather than restricts. It incorporates timeless designs with function and versatility.

Not only that, but Dai is also a certified B Corp brand. It uses planet-friendly materials and offsets 100% of its carbon emissions.


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