Shopping, dining & theatre between Covent Garden and Soho
Colorful Standard
Colorful Standard

Colorful Standard's third international flagship store has arrived in Seven Dials.

Colorful Standard


Colorful Standard
18 Earlham Street, London
Opening times:
Monday 11:00 am - 6:30 pm
Tuesday 11:00 am - 6:30 pm
Wednesday 11:00 am - 6:30 pm
Thursday 11:00 am - 6:30 pm
Friday 11:00 am - 6:30 pm
Saturday 11:00 am - 6:30 pm
Sunday 12:00 pm - 5:30 pm

New to Seven Dials, Colorful Standard’s mission is to produce wearable fashion-forward garments whilst remaining climate positive.

Their unique collection of clothing and accessories revolves around the concept of identical products reproduced across the colour wheel.

All products are made from 100% organic cotton and 100% recycled extra-fine merino wool, with environmentally friendly Oeko-Tex Certified dye.


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