Wednesday 22 January 2020
In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere.
The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas and with a "double" dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest" beauty brand now has over 1,000 counters in more than 40 countries.
Offering feel good beauty to women of all ages, in a whimsical candy store atmosphere. Benefit cosmetics are irresistible, fun and uniquely problem solving; think instant beauty fixes with a dose of humour. Products such as The POREfessional face primer and They’re Real! mascara are cult classics.