Shopping, dining & theatre between Covent Garden and Soho

Benefit offers feel-good beauty to women of all ages, in a whimsical candy store atmosphere


19 Short's Gardens, London WC2H 9AW
Opening times:
Monday 10:00 am - 6:00 pm
Tuesday 11:00 am - 7:00 pm
Wednesday 10:00 am - 6:00 pm
Thursday 11:00 am - 7:00 pm
Friday 11:00 am - 7:00 pm
Saturday 10:00 am - 6:00 pm
Sunday 10:00 am - 6:00 pm

In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere.

The shop grew famous for delivering quick fixes for every gal’s peskiest beauty dilemmas and with a “double” dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The “friskiest” beauty brand now has over 1,000 counters in more than 40 countries.

Offering feel good beauty to women of all ages, in a whimsical candy store atmosphere. Benefit cosmetics are irresistible, fun and uniquely problem solving; think instant beauty fixes with a dose of humour. Products such as The POREfessional face primer and They’re Real! mascara are cult classics.

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