Friday 05 June 2020

Pride in Seven Dials 


As the Pride Festival kicks off this week, Pride in London unveils an exclusive pop-up shop in the vibrant district of Seven Dials.

Seven Dials proudly launches the exclusive Pride pop-up, which runs from 10 June until 12 July at 53 Neal Street.

The 2019 celebration is particularly significant as the theme - #PrideJubliee - looks back over the last 50 years since the Stonewall Uprising; the night that started a global movement. On 28 June 1969, members of the LGBT+ community at the Stonewall Inn rose up against continued oppression, triggering a series of events that gave rise to the modern-day Pride movement. The #PrideJubilee marks 50 years of activism, protests and victories that have made Pride what it is today.


The Pride in London pop-up shop sells the new range of official Pride in London merchandise including clothing, flags and tote bags representing all communities - as well as the first-ever bisexual and transgender flag face paints

The one-stop shop for all things Pride, 53 Neal Street also acts as a community hub and safe space for all those who want to drop in and find out more about Pride. There is a diverse schedule of talks and workshops, and further details will be announced through the Pride in London social media channels and on the Pride in London website

A selection of Seven Dials' much-loved retailers will be offering special pride-themed products and services.
See below for more details on what activities brands will be doing for Pride this year. 

Another Space - Pride rides: 
- July 6th Saturday 11am CG
- Weds 3rd July 18.30 Bank
- Thursday 4th July 8am CG

Away - At the Away London store, Amber Fryer will be in conversation with local queer business owners. They'll be sharing their stories,
 discussing their journeys and chatting about how travel has inspired their work, lives, and sense of belonging to the LGBTQIA+ community in London and around the world. Wednesday 3rd July, 7pm 
The event is free but RSVP is required. Sign-up for emails at and further info will follow soon.

Balans Soho Society - Decorating their Monmouth Street restaurant

Benefit - Saturday of Pride they will be offering an exclusive invite to attend their external event in partnership with Skinny Dip.

Creoate - Rainbow display in store and 'Love Always Wins' 100% Organic Cotton tank tops on sale in store

Dr Martens - Pride Collection

Miller Harris - An exclusive 50ml Tea Tonique limited edition gift set when you spend over £75 (first come first served)

Skinny Dip - Pride products launching on the 17 June

Teatulia - Rainbow cakes/LGBTQ+ flag inspired for the week, pop-up bar will be outside on the 6 July. They'll be serving iced tea to takeaway for a special price, including facepaint/glitter!

Tredwells - Complimentary cocktail when stopping for lunch/dinner

Don't forget to follow us @7DialsLondon and tag us in your snaps!  

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