Friday 22 February 2019


The Magnificent Seven  



The seven places and happenings you really need to know about...



The first foray for this previously online-only revolutionary British tights brand, where there’s even a try-before-you-buy service. Customers will be able to get their hands, or rather legs, on the entire range of tights and socks. The ‘Take Heist for a Test Run’ initiative gives shoppers the opportunity to discover the perfect denier for the colder seasons, or find their ‘nude’ tone from the new seven-shade nude palette.




Sexing up the travel luggage market is no easy feat, but that’s exactly what New York lifestyle brand Away is doing at its amazing new Seven Dials store. The good-looking yet practical designs make travelling more seamless. In store you’ll find the complete line of luggage and travel accessories, crafted from premium materials
and designed with very thoughtful features. There’s also a curated selection of travel-sized products.


St. JOHN Bakery

After the amazing success of two pop-ups, here comes St. JOHN BAKERY’s first permanent shop, boasting a counter laden with its famous doughnuts, delivered twice daily to ensure freshness both for elevenses and for a teatime pick-me-up. There are fabulous morning pastries, the much-loved sourdoughs – among other favourite loaves – to be picked up for office lunches or when heading home for the supper table. The Eccles cakes are also to die for.



Rock on forever with one-of-a-kind timepieces in the new Rock Ltd Collection from Nixon, made from donated leather jackets, pants and guitar straps from some of music’s best and brightest artists. You really can own something a bit special: lived in and worn in by the likes of Guns 'n' Roses and Velvet Revolver’s Slash, Metallica’s James Hetfield, Eminem and plenty more, the collection gives you a glimpse into the rock ‘n’ roll lifestyle, and no two are the same.





The Seven Dials Shopping Event

Get ready, set and in the Seven Dials swing for the evening of Thursday 15th November, where between 5 and 9pm Seven Dials will launch Christmas with a brand-new light installation and shopping event featuring live music, fashion and food. The celebration will continue through the traffic-free streets, filled with activities, live music, 20% discounts, offers and promotions in over 60 shops, bars, cafés and restaurants.



The Water Clock

Discover the Water Clock, which sits above the Holland and Barrett store. This fascinating timepiece was crafted in 1982 by aquatic horologists Tim Hunkin and Andy Plant. Now lovingly restored to its former glory, the clock works by tipping water from a tank on the roof, which rings bells as it cascades down the ladder. Six green figures surrounding the clock fill a separate tank with their watering cans, allowing plastic flowers to ‘grow’ in view of passers-by. The far-left figure finishes by swivelling around to spray water onto surprised pedestrians on the street below on the hour, every hour!

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