Thursday 23 May 2019

Simon Mitchell

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We caught up with the Managing Director of KERB, London's best street food curators, ahead of their bricks-and-mortar debut, Seven Dials Market launching in September 2019.

What was it you loved so much about Seven Dials that you decided to open up your first ever indoor market here?

We had been looking for an indoor home for KERB for a while and incredible spaces like Thomas Neal's Warehouse do not often become available in London. The unique architecture, amazing natural daylight and central location, coupled with the building's heritage as a banana and cucumber warehouse, meant it was pretty much perfect for us. Seven Dials is a unique retail and leisure destination and the Seven Dials Market is proud to be the West End's first indoor food market. We want to draw the building's history and retain the space's original features, making sure the 19th-century warehouse is carefully maintained and refurbished. 
 

What will the Seven Dials Market be like?

It will be a celebration of food and drink, offering a home for London's greatest food producers. All of the units will be occupied by independent, privately owned food entrepreneurs, from renowned street food traders to neighbourhood businesses. Cucumber Alley will feature 12 amazing producers of fresh fruit and vegetables, as well as deli stalls serving up artisan pies and fresh bread. The new market will also feature a florist and bookshop, with Banana Warehouse being home to stars of the London food scene. In addition to the incredible food offering, there will be a bar area showcasing the best of London's craft beers and British wines, with soft drinks on offer from Square Root.
 

How many different traders will be available at Seven Dials Market?

There will be 26 traders in total, with total, with 12 vendors serving up fresh produce in Cucumber Alley and 15 stars of the casual dining scene based in the Banana Warehouse.
 

Can you tell us anything exciting about the confirmed traders?

We have some exciting names made up of previous market traders and new friends of KERB. You can expect sweet treats from Vicky's Doughnuts and small batch sodas from Square Root, plus lot and lots more!
 

Will there be any different types of street food that you haven't offered at a KERB Market before?

Yes, we're very excited about some brand new food concepts opening at the Seven Dials Market that have never been seen on the streets of London before.
 

Where did the idea of KERB originally come from?

KERB was originally founded to showcase and promote the incredible talent that existed on the streets of London, bringing extraordinary food vendors to enliven the open spaces in central London. We wanted to promote street food as a legitimate career within the modern food industry and have since evolved to a place where KERB is actually accelerating food businesses in London. This is all part of our InKERBator programme, which aims to support and nurture up-and-coming street food concepts.
 

What is the most difficult part of your job?

Not eating too much! When you're surrounded by the best that London's street food scene has to offer it's sometimes hard to resist.

If you had to eat one meal for the rest of your life, what would it be?

One of the best things about my job is the incredibly diverse food on offer from our 90+ street food traders. That's impossible to choose!
 

How would you describe Seven Dials in three words?

Independent, quality and beautiful.
 

Out of the wide range of dining options available in Seven Dials, what is your favourite?

Chick 'N' Sours has been a favourite of mine for a while now - they serve up some of the best fried chicken in London!


Where is your favourite place to visit in Seven Dials?

Neal's Yard is great - it's such a unique oasis within the buzz of Central London, with a great mix of high-quality foodie offerings in a beautiful setting.

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