Shopping, dining & theatre between Covent Garden and Soho

Start Up With Seven Dials: The Future Four

Introducing the next generation of female entrepreneurs launching in Seven Dials…

Start Up With Seven Dials: The Future Four
Start Up With Seven Dials: The Future Four

Everything you need to know about the incredible women behind the winning brands from our Start-Up With Seven Dials competition.

Last summer we gave budding businesses the chance to set up shop and operate and sell from one of our iconic streets through our Start-Up With Seven Dials competition.

We’ve been patiently waiting to let you know how things went and we’re excited to say that we finally can! We had so many wonderful entries, it was hard to pick only one brand.

So we didn’t.

Well, we did have a winner but we also gave three other amazing brands the opportunity to bring their talents to our streets.

So, have a peek below and get acquainted with these amazing women and their brands before you can visit and see them for yourself this summer.

Introduced by Krissy Turner, Shopping Editor at the Telegraph, take a behind-the-scenes look at what makes these women tick, and what advice they have for the next generation of female entrepreneurs.

Seven Dials has teamed up with the Young Women’s Trust to raise awareness of their campaigning to better the lives of young women through workplace equality and much more. To find out more information and donate, please visit here.

Keep an eye out for all the latest from Seven Dials by following @7DialsLondon on Instagram.


Tihara Smith

The winner of our Start-Up With Seven Dials competition, lifestyle brand Tihara Smith is rooted in its Caribbean influence and known for its original, vibrant, and distinctive stationery, accessories, gifts, and prints, complemented by a customised, made-to-order service.

Founded by designer Tihara Smith after graduating from University for the Creative Arts Epsom and showing her Windrush inspired collection at Graduate Fashion Week 2018.

Tihara’s pieces take inspiration from the Caribbean with a London twist – each piece is hand-crafted in London, using contemporary as well as traditional craft techniques. Tihara is inspired by distinct textiles, bright colours, tropical flora and fauna. She strives to create distinctive pieces that tell a story, and allow people to have a little piece of the Caribbean with them wherever they go.



Billi London

Firm in their belief that tights should not be seen as a disposable afterthought, Billi London is determined to bring the love back into purchasing tights and reconnect women with hosiery by shaking up the industry with a revolutionary design.

Billi London is the world’s first and only enhanced biodegradable tights, that are durable as well as stylish. They believe that women deserve more quality, inspiration, and practical advice on how to care for tights and offer a limited line, ensuring quality is favoured over quantity.

Founded by Sophie Billi-Hardwick and Marie Bouhier, they are passionate about showing that social change can come in many ways and that Billi London offers a real opportunity to drive change on problems that transcend its field.


Olive Jennings

Homeware brand Olive Jennings began after founder Amy Harrison-Mason moved into her flat with her husband. Keen to make it their own, but unable to find what she wanted on the high street, she decided to make it all herself!

Olive Jennings recognise the importance of home, never more so than in 2021, and believe a home should tell a story. Olive Jennings is all about telling your story through your home and is named after founder Amy’s grandmother.

Up to now all their products have been based in their London studio but that’s all about to change!


Kati Kaia

Founded by Kathryn Ann Treble, holistic yoga brand Kati Kaia provides original artworks that are combined with signature high-performance product design, creating the perfect platform to find your feet.

All their yoga mats are made from 100% non-toxic, natural rubber that contains no plastic or PU fillers. The designs are finished with a gorgeous vegan suede soft-touch top and are machine washable so you can take it to class (or set it up at home) without having to worry about constant maintenance.

Their hand-painted pieces are created to immerse senses and are printed with ecological water-based inks to aid you in unlocking your creativity.

Kati Kai is passionate about supporting those working hard to protect the planet and is partnered with the Rainforest Trust UK to work with grassroots organisations around the world, striving to protect biodiversity and habitats from the continuing devastation.

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