Shopping, dining & theatre between Covent Garden and Soho

Seven Dials’ Summer Shopping Guide

The perfect place to find your summer style



Seven Dials’ Summer Shopping Guide
Seven Dials’ Summer Shopping Guide

Shop for summer in Seven Dials

Summer is almost here, and with the sun comes the need to buy a whole new wardrobe! Thankfully, Seven Dials has a selection of great brands where you can find some of the latest summer styles.

Whether it’s new swimwear from Finisterre for those adventures to the beach or a new pair of sunglasses from Ollie Quinn for that much needed holiday, Seven Dials has you covered.

Our iconic brands also have a few special offers and discounts to make it that bit easier to treat yourself this summer. Are you a Neighbourhood Card holder? Check out which brands offer 10% off here. Scroll down to have a look at what’s on offer over the summer period.

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Colorful Standard, Earlham Street

Are summer co-ords and sunglasses on your vacation checklist? Well look no further than Colorful Standard. The brand has just launched their new summer sets which are extra comfy and lightweight, perfect for lounging around in the heat, and of course are made from organic cotton.

They’ve also launched a brand new collection of sunglasses, which are biodegradable and made from plant-based materials. Check out the new range on 18 Earlham Street.

Lids, Neal Street

Lids is the number one destination for hats! Its huge selection features snapbacks and flex fits from your favourite brands including Adidas and New Era.

If you fancy standing out from the crowd, you can make a visit to their Custom Zone and add your own unique design to ensure no one will be wearing the same hat as you this summer!

Check out their store on 27 Neal Street. If you like headwear, why not also pop down the road to Route One who’s streetwear collection will leave your wardrobe feeling fresh for summer.

Ron Dorff, Earlham Street

French menswear brand Ron Dorff has just launched their brand new summer collection Pool Boy or Beach Boy.

The collection is made up of tank tops, beach towels and tote bags in their brand new seasonal print – the perfect collection if you’re heading somewhere hot this summer!

Summer Jewellery

No summer shop would be complete without some new staple pieces of jewellery. Three of our brands have some great new collections and in-store offers to help complete your summer look.

Astley Clarke is launching their brand new Cirque Enamel collection on the 26th May, made up of nostalgic and playful pastel colours. In celebration of the launch they are hosting a ManiMonday event in collaboration with Shoreditch Nails on 30th May from 3pm! Enjoy complimentary manis while checking out their new collection.

Independent British jewellery store Tatty Devine has recently launched their brand new SS22 premium Wild Things collection in time for summer. The new line is made up of lively, tropical colours, and draws inspiration from both exotic destinations and the joys of being part of a pack!

Finally, Astrid and Miyu has recently dropped their new Harmony summer collection. If your aim is to re-energise your jewellery collection with colour, semi-precious stones and opulent pearls, go and check them out!

Where to find us

Astley Clarke: 31 Monmouth Street, WC2H 9DD

Tatty Devine: 44 Monmouth Street, WC2H 9EP

Astrid & Miyu: 31 Neal Street, WC2H 9PR

Farah, Earlham Street

Menswear brand Farah has just launched their SS22 High Summer collection that delves back into the Glastonbury archives drawing inspiration from the heyday of Britpop.

The collection includes an amazing set of colours from dusty tones of pink to deeper hues of blue, with the addition of seasonal prints and graphics. If you’re looking for some summer style inspiration, this collection is definitely one to check out!

You can find the new collection at their Earlham Street store.

Away, Earlham Street

Travel luggage brand Away’s suitcases, bags and accessories are perfect for wherever your holiday or weekend takes you.

Their products come in a variety of colours and styles and their new Flex Luggage features a built-in zipper expansion for more packing space. As well as a suitcase, why not invest in their Cosmetics bag that will keep your essentials in place along the way!

Find your suitcase for life at their flagship store at 9 Earlham Street.

L'Estrange, Earlham Street

Menswear fashion brand L’Estrange is saying goodbye to seasonal fabrics with their new re-engineered summer linen collection.

The collection offers the softness and versatility of cotton with the casual breathability of linen. Not only this, but the collection is 100% natural and biodegradable, so investing in this line for your summer wardrobe will also have a positive impact on the environment!

Their store is located at 19 Earlham Street.

Summer Eyewear

Whether it’s a new pair of everyday frames you need to go with your summer fits, or some sunnies to tackle the sunny sky, Seven Dials has you covered.

Cubitts has launched two new acetate frames that embrace the summer heat, the Georgiana and Plender. They have also just re-released their best-selling Bold collection in three new colours, Violet, Stone Blue and Almond!

Fancy some more choice? Check out Ollie Quinn! Whether it’s clip-ons to up your game or just your standard sunglasses, you’re certain to find your perfect summer specs with the brand’s colourful array of frames and lenses.

Where to find us

Cubitts: 41 Monmouth Street, WC2H 9DD

Ollie Quinn: 35 Neal Street, WC2H 9PR

Superga, Neal Street

It wouldn’t be summer without a classic white trainer! Luckily Superga has the perfect fit with their 2750 Cotu Classic in their lightweight vegan canvas material – perfect for those summer walks in the city.

If you don’t fancy the plain white, Superga offers a personalisation station in-store so you can add your own unique touch to your footwear!

Finisterre, Earlham Street

Finisterre has recently launched their brand new summer collection, Saltwater Soul. The collection embraces the spirit of summer with consciously built pieces that enable adventure.

From playsuits and bikinis to board shorts and hoodies, this collection has you covered whatever the weather may be this summer!

Check their newest collection out at their Earlham Street store.

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