Shopping, dining & theatre between Covent Garden and Soho

Seven Dials’ Conscious Shopping Guide

The perfect places for a conscious day of shopping



Seven Dials’ Conscious Shopping Guide
Seven Dials’ Conscious Shopping Guide

Shop with purpose in Seven Dials



As we continue into the new year, we’re celebrating our brands who are championing sustainable practices and doing well by the planet.

Whether B Corp certified like Ace & Tate or Finisterre, using ethically sourced products like WatchHouse, or sustainable materials like Colorful Standard and Farah, we’re shining a spotlight on the brands who are giving back to people and the planet.

Scroll down to have a look at some of our best brands that make sustainability a key factor in everything they do.

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Ace & Tate, Short's Gardens

Who’s ready for a new pair of sunglasses? Amsterdam-based eyewear brand Ace & Tate is now B Corp certified (verified by B Lab to meet high standards of social and environmental performance), evolving their glasses case materials to be 100% RPP — a Recycled Polypropylene. Pick up a new pair of shades and welcome in the warmer months, or save them for your next next warm-weather holiday, or both!

Finisterre, Earlham Street

B Corp brand Finisterre has launched their first full circular and biodegradable piece, the Biosmock. The award-winning waterproof, windproof, recycled and recyclable puffer jacket comes in a sleek black colourway made from 100% PrimaLoft®’s recycled BIO™ yarn – an all around winner. Pop by their store on Earlham Street to try one out.

Colorful Standard, Earlham Street

We’re in love with Colorful Standard’s comfy and classic loungewear sets. Made from environmentally friendly dyes and 100% organic cotton, these guys are dedicated to giving back to the planet. Their products don’t follow the usual seasonal change, they’re made as timeless classics to avoid a fast fashion cycle – a brand with a mission!

Farah, Earlham Street

All of menswear brand Farah’s core products are made with 100% organic cotton – that includes their best selling Brewer shirts! Their new collection is worth checking out next time you pop by their Earlham Street store.

Billi London, Monmouth Street

Visit before it goes! Billi London is the world’s first 100% biodegradable tights brand. Make sure to grab one of their tights boxes before their Monmouth Street pop-up closes at the end of the month.

Jones Bootmaker, Neal Street

Jones is the first major UK shoe retailer to achieve both the Carbon Neutral International Certification and participation in the UK’s Climate Now Initiative – now those are some great creds! Head to their store on Neal Street for a peruse of their latest shoes.

Vivo Barefoot, Neal Street

Certified B Corp since 2020, Vivo Barefoot’s thinly-soled active footwear is made from a combination of recycled plastics, algae and Wild Hide leather from small cattle herds reared by independent smallholder farmers. Pop by with the little ones and pick up some shoes for your next summer family holiday.

Route One, Neal Street

From 1 February 2022, streetwear connoisseurs Route One are donating 1% of all profits from their Own Brand range to 1% For The Planet; an organisation that puts people and the planet over profit.

Pick up something from the Route One O.B. range of skateboard decks, hoodies, tees, cargo trousers and skate accessories and know that your purchase is making a small difference!

Experimental Perfume Club, Monmouth Street

Our resident perfume experts at EPC have sustainability covered. Everything is made locally to reduce their carbon footprint and you can use their innovative refill station to refill your bottle for half the price!

They also create vegan and cruelty-free fragrances, certified by Peta, and offset their carbon emissions using Ecologi’s sustainable projects. Check out the Discovery Sets at their flagship UK store on Monmouth Street, or why not try one of their perfume-blending workshops!

Miller Harris, Monmouth Street

Miller Harris’ Bath & Body and Candle Collections have been completely reworked, redesigned and repackaged with sustainability at their core. The new scented candles are made from natural soy and rapeseed blend wax – our favourite is the Figue – check out different scents of the entire collection in store!

Fresh Cosmetics, Monmouth Street

Have you tried out any products at skincare experts Fresh? A Fresh beauty routine is created from natural ingredients, rich textures, and addictive scents. Our favourite purchase is the Soy Face Cleanser – if you’re looking for the ideal eco-friendly gift, their year-round Limited-Edition Gift Sets are composed of plastic-free and recyclable gift boxes – boom!

White Pine, Earlham Street

White Pine celebrates nature and sustainability throughout their stores; they offer a huge plant selection to add greenery to your home and all their packaging is compostable – their ethos is even in the name!

Did you know the company was named after the ‘White Pine’ tree which is a symbol for peace and serenity? The brand’s selection of homeware products is centred around nature in order to raise awareness of the need to protect our planet for future generations.

WatchHouse, Upper St. Martin's Lane

Fancy an eco-friendly bite to eat? Sustainability is key for new kid on the block, WatchHouse, dedicated to developing transparent and ethical supply chains and committed to supporting small local businesses and producers. Depending on the country, they have contact right down to the farmer who planted the tree and picked the berries!

Good, Neal Street

Fancy changing the way you shop for your weekend outfit? Good is a socially conscious business with a core aim to provide a genuinely sustainable alternative to fast fashion.

They have created the perfect shopping environment that includes beautifully curated collections that offer anything from high street dresses to unique vintage pieces or even those one off designer items that are great value for your money!

Gudrun Sjoden, Monmouth Street

Step inside Gudren Sjoden to discover their unique Swedish designed womenswear, home textiles and accessories. All their clothing is ethically made, and they use natural materials that create versatile, functional and fun pieces.

London Graphic Centre, Shelton Street

Art supply store, London Graphic Centre, is the UK’s largest stockist of Freitag bags which are made from recycled truck tarpaulins and seatbelts. These bags are not only stylish but super functional and designed to last. Their unique designs are bound to start a conversation about where they came from!

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