Shopping, dining & theatre between Covent Garden and Soho

New Openings This Autumn in Seven Dials

Seven Dials welcomes a whole host of new brands to the area this Autumn…

New Openings This Autumn in Seven Dials
New Openings This Autumn in Seven Dials

This autumn, a number of different brands are joining the streets of Seven Dials.

With all the best exclusive finds – from vintage clothes at COW and Good London, apothecaries at anatomē or even fine jewellery at Astley Clarke in their one and only UK flagship store. The end of September will also see the world’s first and only biodegradable tights at Billi London, Seven Dials is a must-visit shopping destination this season!

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Astley Clarke, Monmouth Street

We are delighted to announce that luxury British jewellery brand, Astley Clarke, has chosen Seven Dials as the home of their first and only UK flagship store! They will be joining Tatty Devine and Dinny Hall on Monmouth Street on 1st October, so you can fulfill all of your luxury jewellery desires in one place.

Astley Clarke will house their wide range of fine and demi-fine jewellery synonymous with the brand and they’ll be ready for you to visit this Autumn!

Billi London, Monmouth Street

Last year, Seven Dials offered the UK’s exciting up-and-coming brands the chance to set up their first-ever store for a limited time stay within one of our iconic streets.

We’re delighted to announce that another of our  Start-Up With Seven Dials entrant, Billi London opened on 11th September at 35-37 Monmouth Street in Seven Dials this September.

Firm in their belief that tights should not be seen as a disposable afterthought, Billi London is determined to bring the love back into purchasing tights and reconnect women with hosiery by shaking up the industry with a revolutionary design.

Billi London is the world’s first and only enhanced biodegradable tights, that are durable as well as stylish. They believe that women deserve more quality, inspiration, and practical advice on how to care for tights and offer a limited line, ensuring quality is favoured over quantity.

Founded by Sophie Billi-Hardwick and Marie Bouhier, they are passionate about showing that social change can come in many ways and that Billi London offers a real opportunity to drive change on problems that transcend its field.

Billi London has launched a store-exclusive collection named ‘Sev7n’.

COW Vintage, Short's Gardens

We’re delighted to announce the official launch of COW Vintage at 13 Short’s Gardens, marking their debut in London and entrance to our fast-growing community of sustainable brands!

The flagship store in Seven Dials stocks COW’s one-of-a-kind vintage sourced from around the world, alongside recycled designer pieces and hand-crafted reworked garments.

Founded in 2008, COW describes itself as an ‘innovative hub of artists, musicians, and designers’, pushing boundaries and driving trends through sustainability. The independent British brand has established a cult following amongst vintage enthusiasts across the UK through their online offering and sought-out COW store locations in Leeds, Birmingham, Liverpool, Manchester, and Nottingham

COW Vintage’s commitment to repurposing and sustainability extends to the fit-out of its new flagship Seven Dials store, with the eclectic interior fit-out custom created using a variety of recycled materials, down to the fixtures and fittings. The new store has launched with a range of Covid-19 safety protocols in place, complementing ongoing measures implemented across Seven Dials including timed road closures, one-way foot traffic systems, and additional cyclist parking spaces.

anatomē, Monmouth Street

anatomē is passionate about the apothecaries of old that dispensed herbal remedies, potions and lotions to support health and wellbeing. Working with botanicals and essential oils for many years, founder Brendan Murdock had a deep desire to update and reinvent the apothecary for a new generation.

The result is anatomē, a place you can visit not only to shop for the finest botanical products but also to speak to health practitioners and receive the advice you need to support your wellbeing.


White Pine, Short's Gardens

Nordic lifestyle brand White Pine takes inspiration from Scandinavian herbs, berries and minerals to create a series of botanical beauty products for the mind, body and soul, alongside minimalist homeware. Opening on 27th September, the in-store deli also offers a fully vegan range of decadent chocolate, snacks and soul-warming teas.

Good London, 33 Neal Street

Good London is the sustainable alternative to fast fashion – opening on 29th September, their store houses a collection of preloved clothing, offering anything from high street favourites to vintage designer wear, helping to extend the cycle of our clothes and minimalise our impact on the environment!

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