Seven Dials Unlocked: 24 Hours with Danny Mac
18th Jun 2021
Screen and stage actor Danny Mac unlocks some of the best places to eat, drink, shop and staycation in Seven Dials this Summer!
You can be forgiven for thinking Route One is all about skateboarding given the fact they have the largest collection of decks in the UK (really, I’ve visited and their Seven Dials store alone is crazy).
However, they’re also home to all your favourite streetwear brands including the likes of Dickies and Carhartt, as well as sportswear goliaths like Nike.
They’ve even got their own sneaker room, packed to the brim with exclusives and run raffles for all the latest releases!
The thing that really stands out about L’Estrange is that you can really feel their mission to simplify the way we consume and dress.
Their clothing collections are all comfortable, seasonless, and versatile pieces designed to be worn in any setting. This is all down to their ethos being around sustainable living – own less and make less impact and you’ll be happier. I don’t think there is a more important message in all of fashion right now!
Everyone loves a little denim, right?
If you’re anything like me then you probably need a lot!
Nudie Jeans are the go-to for all your denim-related needs – whether it’s a jacket or a pair of pants, they’ll have it in a huge range of shades, cuts, and styles.
The best part though? You’re entitled to free repairs for life if you buy anything from them so they’re the perfect brand for anyone wanting to shop in a more considered way.
Most of us living in the UK will be acquainted with the wonderful Farah but if you’re not, you’ve come to the right place because you’re really missing out!
What’s great about Farah is the way they consistently reinvent the classics to create original new styles in line with current trends. There really is something for everyone and each piece is made to a quality standard simply not found on the high street.
Make sure you check them out!
Unisex rainwear specialists Rains are one-of-kind when it comes to matching style with innovation.
Not only are all their products completely rainproof, but there is a huge variety in the range of products as well as the number of styles available.
Whether you’re looking for a jacket, hat, heavy-duty bag, or simply a tote (they do some of the best), they have it and trust me, you won’t be disappointed!
Rightfully one of the biggest brands in the world, Carhartt WIP only seems to grow in popularity.
The WIP represents an evolution of the original on the original pieces with workwear-inspired collections for both men and women.
Whether it’s their jackets, cargos, parkas, or accessories, anything you decide to pick up from Carhartt is a timeless piece and will keep you looking good for years to come.
While Diesel started out as denim specialists, it’s fair to say they’ve branched out to creating quality pieces suited to every style.
They strive to create original pieces and always take risks in their seasonal collections – in an age where a lot of brands perhaps play it a little safe, it is always exciting to see brands push to create truly unique pieces. So, whether you’re looking for something a little more traditional or more of a statement piece, Diesel is absolutely worth a visit! Even their range of aftershave is superb.
Now here is a brand that doesn’t need much in the way of an introduction!
Initially formed as a tennis-sportswear brand, Fred Perry has been releasing quality, sports-influenced casual wear for men and women for decades now.
Whatever your style is, their incredible range of polos, jackets and accessories will be sure to catch your attention. Not to mention, their consistently wonderful collaborations with acts like the Gorillaz!
While the Finisterre ethos is to rework traditional shapes with subtle finishing touches that are inspired by surf culture, the brand’s offering goes far beyond just that alone with their great range of contemporary collections.
Their lovely store in Seven Dials offers waterproof parkas and macs, insulated gilets, soft merino base layers, cosy knitwear, and accessories, so you are sure to find something perfect for you whatever your plans may be.
Sug Sean has spent the best part of the decade curating the very best of menswear as well as sharing inspiration and advice on men’s fashion and grooming through his Instagram channel and dedicated blog.