Shopping, dining & theatre between Covent Garden and Soho

In need of some wardrobe inspiration this January?

We’ve teamed up with lifestyle influencer, Alex in Colour, to showcase her top tips and upcoming trends for your new winter wardrobe.

Hit Refresh With Alex in Colour
Hit Refresh With Alex in Colour

Lifestyle influencer, Alex in Colour, shares her top tips on winter fashion in Seven Dials

You don’t have to live in London to know Seven Dials is a wonderful place – its renowned for it’s colourful streets, independent shops and is home to one of London’s prettiest places, the world-famous Neal’s Yard.

What makes it even more special is that while it really is getting harder and harder to find unique, independent stores this little haven in the West End is quite literally bursting at the seams with them!

From grassroots fashion to homemade aesthetics and luxury craftsmanship, you always find something that you just can’t get anywhere else. That’s perhaps the main reason why I’m so sad I’m not able to explore those seven streets in the way I usually would.

But, that doesn’t mean we can’t support all of the wonderful fashion retailers in the area! Seven Dials is home to so many innovating, unique brands including the likes of Rains, Emin & Paul, Nappa Dori, Tatty Devine and many more!

So, if you’re in need of some chic, winter inspiration then look no further! Here are my top picks for your winter fashion refresh.

Make sure to keep your eyes peeled on the @7dialslondon Instagram account every day this week to be in with a chance of winning vouchers from these incredible brands. Check out the T&Cs at the bottom of the page and good luck!

1. You can’t go wrong with a clutch bag and this gorgeous, bespoke option from Colourfield Studios is handcrafted in Spain and built to last. The customisable options mean you’ll be able to throw this on with a lot of different outfits!

2. But, if that isn’t quite to your taste, then this beautiful envelope sling from Nappa Dori is a lovely alternative for a different sort of occasion.

3. Eyewear can feel like a bit of a labyrinth at times, is it right for me? Is it going to suit my face? Well, the Midland glasses in the Kaleidoscope colourway from Cubitts could be the answer. It’s as on-trend as it is versatile!

4. Do you really live in England if you don’t have a raincoat? The experts at Rains prove you really can’t go wrong with a piece as cute as this!

5. Whether you’re looking for a gift for that special someone or just want to cosy up in a bigger jacket, Farah’s Strickland Wadded Coat comes in a deep green and will keep you warm wherever you are.

6. Choosing the right headwear during the winter months is definitely a decision that is taken for granted. Emin & Paul’s Angora Beanie is super soft and comes in a variety of colours, making it the perfect accessory to whatever you’re wearing. Believe me, you’ll struggle to find a better bargain!

7. Super Superficial has a wonderfully eclectic range of options and the Don’t Be Afraid jumper is a great, versatile option with a lovely message we could all do with remembering sometimes.

8. Being indoors doesn’t mean you can’t keep your feet warm! Birkenstock’s Boston Shearling is as premium as it gets and is made of real, high-quality suede. The perfect footwear for those cosy winter evenings.

9. Find me a cooler pair of socks than the Broccoli from Happy Socks and I still probably won’t believe you! A great way to add a splash of colour to your outfit too!

10. Chain necklaces are timeless and simply put, the Pegasus Mini Necklace in Gold from the amazing Tatty Devine is a gorgeous staple piece that everyone needs in their collection. Thank me later!

Guest Writer

Alex Serruys

Lifestyle Influencer
Alex in Colour


Alex Serruys is a lifestyle influencer covering fashion, beauty, and travel. More recently, Alex launched influencer agency Seen In Colour, specialising in diversity within social media campaigns.

Discover More...

Terms and Conditions

  1. Open to UK residents of any age except employees of Shaftesbury PLC (the Promoter) and their immediate families, the promoter’s advertising agency and sales promotion consultancy, and anyone else connected with the creation and administration of the prize draw.1.
  2. No purchase or fee necessary. To participate, all entrants submitting a valid entry via social media will be entered in the prize draw
  3. Any entries received after the closing date will not be accepted or entered into the draw.
  4. Details of the prizes available in the prize draw will be provided at the discretion of Shaftesbury. Prizes are as stated, are not transferable and cannot be substituted for a cash alternative
  5. No entries from agents, third parties, organised groups or applications automatically generated by computer will be accepted. Entries will only be accepted if they comply with all entry instructions. One entry per person.
  6. By entering the competition, the entrant agrees to be bound by these terms and conditions and by any other requirements set out in the promotional material relating to this prize draw
  7. By entering the competition, the entrant agrees to the terms of the privacy policy. In addition, Shaftesbury may pass your personal information to their data processors. However, we always demand that those parties adhere to the same security procedures that we follow ourselves.
  8. The winner(s) will be the first entry drawn at random.
  9. Winners will be notified by email within ten (10) working days after the closing date. Winners have ten (10) working days to respond in full to the email. If the prize is unclaimed after this time, it will lapse and the Promoter reserves the right to offer the unclaimed prize to an alternative winner selected from all remaining entries in the prize draw.
  10. By entering the competition, the winner(s) agree to participate in any publicity or other such promotional activities which the Promoter may reasonably require in connection with the prize draw, including being featured on the Promoter’s website.
  11. Shaftesbury’s decision is final and binding and no correspondence will be entered into regarding the outcome of the prize draw, except with the winners.
  12. The Promoter reserves the right to disqualify any entrant if it has reasonable grounds to believe the entrant has breached any of these terms and conditions. Spammers will be disqualified.
  13. Shaftesbury will not accept responsibility for loss through technical fault, incomplete, illegible or other damaged entries. Proof of entry is not automatically proof of receipt.
  14. Whilst Shaftesbury will take all reasonable steps to ensure the accuracy of all information and printed matter concerning the Prize Draw, they cannot accept liability for any inaccuracies or changes.
  15. The Promoter is Shaftesbury PLC, 22 Ganton Street, Carnaby, London, W1F 7FD.
  16. The Promoter reserves the right to suspend this prize draw or amend the terms and conditions at any time without prior notice.
  17. These terms and conditions shall be governed by and construed in accordance with the laws of England and Wales.

We use cookies to collect information about how you use our site to improve user experience. Find out more about our cookie policy