Shopping, dining & theatre between Covent Garden and Soho

Celebrate Pride in Seven Dials

Celebrate the LGBTQ+ community throughout our streets in Seven Dials.

Celebrate Pride in Seven Dials
Celebrate Pride in Seven Dials

Pride London might have been cancelled this year, but that hasn’t stopped us from celebrating! The Seven Dials community is doing their bit by donating, offering discounts or raising awareness for the cause with a series of exciting brand collaborations. To top it all off, we’ll have live performances with Seven Dials Unplugged from Polly Money, Stee Moglie and Sully Gravity, for the ultimate street celebrations over your Pride weekend in London.

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Tatty Devine, 44 Monmouth Street

Looking for a special gift that makes a difference this Pride? Head down to independent British jeweller Tatty Devine to get your hands on a beautiful Pride-osaur necklace, created in collaboration with Dani St James. £60 from the sale of each one is donated to the charity Not a Phase, which looks to improve trans+ lives in a myriad of ways, including offering financial, legal and material help. Make sure you head down to the Tatty Devine store in Seven Dials to find one.

Digme Fitness, 4-10 Tower Street

For the ultimate Pride glow-up, come along to one of Digme Fitness’ spectacular Pride themed classes, featuring power LGBTQ+ anthems to fuel you through! Hosted in collaboration with Stonewall UK, all proceeds will go to charity. Digme will also feature drag queens, bespoke Pride smoothies, wristbands and much more all in studio!

DECIEM, 73 - 75 Monmouth Street

Looking for a new skin-care routine? Get your skin ready for the weekend with DECIEM. Known as one of the world’s disruptive beauty brands, DECIEM will be working on a number of projects to ensure the work they do celebrates and continues to advance the causes of the LGBTQ+ community. Their commitment includes, but is not limited to; gender pronoun badges that store teams can choose to wear, paid time off for the DECIEM team to volunteer and protest in support of LGBTQIA2S+ rights, as well as, dedicated Pride flag signage across all stores and offices to showcase these areas as a safe space.


Goldsmith Vintage, 57 - 59 Neal Street

Pick out the perfect Pride party outfit at Goldsmith Vintage with their all new Pride collection. Goldsmith is an advocate and ally of the LGBTQ+ community that continues to put environmentalism, opportunity and equality at the centre of its agenda.

On 11th and 12th September, Goldsmith Vintage are collaborating with LGBTQ+ youth charity AKT and will be donating 10% of sales across the Goldsmith Vintage website, ASOS and all three stores including Neal Street.

Rococo Chocolates, 38 Earlham Street

Why not make your weekend extra sweet? Luxury award-winning chocolatiers Rococo Chocolates is famous for its Couture Collection of multi-award-winning fresh truffles, caramels, and ganaches, which can be found in their Seven Dials store. These chocolates are handmade in small batches in their London Kitchen by Head Chocolatier Karen Waller and their fabulous team. To celebrate Pride Rococo will be offering 10% off everything this weekend, so make sure you head down and fill your baskets.


Kiehl’s, 29 Monmouth Street

For the second year running, Kiehl’s has joined forces with Just Like Us, a charity that works to support and empower young people in the LGBT+ community. Together, Kiehl’s and Just Like Us are working to help eliminate bullying, while promising to help empower young LGBT+ people across the UK. In celebration of Pride, Kiehl’s has launched a limited edition version of its iconic and much loved Calendula Herbal Extract Toner to raise money for the charity. The bestseller product is hailed for its soothing and anti-inflammatory properties, so it’ll never dry skin out! You don’t want to miss getting your hands on one of these – plus enjoy additional Friends + Family discounts between 10th – 19th September.

Omari Douglas and Russell Tovey in CONSTELLATIONS, The Donmar Warehouse at The Vaudeville Theatre

Catch the final performance of Michael Longhurst’s CONSTELLATIONS on 11thSeptember with Omari Douglas and Russell Tovey portraying the first queer couple in Nick Payne’s beautiful, critically acclaimed romance. Currently showing at the Vaudeville Theatre whilst the Donmar completes their exciting refurbishment project, this incredible two-person play considers the various courses a relationship can take with every possible future ahead of them. Follow the link here to book tickets.

Seven Dials Unplugged, Pride Edition

Despite the Pride parade and events being cancelled, you can still enjoy performances from some of the most talented UK artists from the LGBTQ+ community in the streets of Seven Dials! Across the weekend, the streets will come alive with the sound of music from rising stars Stee Moglie, Polly Money and Sully Gravity. Make sure you come down to kick off your Pride celebrations in style and don’t forget to check the website for the schedule in advance.

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