Seven Dials Soundtrack was a free one-day music festival with a line-up curated by Citadel which place on Saturday 23 June in a traffic free Seven Dials. We asked you to leave your wellies at home and come down to enjoy live music, shopping promotions, street food, free activities and much more throughout the day.
Watch our event highlights with @London here.
Our pop-up lawn around the dial returned where you could listen to an amazing line-up on our open-air stage, including music, spoken word artists and performances.
You could head to the open-air stage between 12-6pm at the centre of Seven Dials for performances from London native singer-songwriter Rukhsana Merrise, The Voice finalists Into the Ark, alternative indie group Pumarosa and vintage-inspired singer Ten Tonnes, Lucia and Shey Baba.
Other highlights included a Hawksmoor Seven Dials x Evan Williams pop-up cocktail bar, eco-friendly and biodegradable glitter face jewels from Gypsy Shrine, performances from cult-hit festival choir Some Voices, a silent disco, music tombola with chances to win prizes, Citadel Festival tickets and much more to be announced.
You could enjoy al fresco dining from independent café BOKI and French wine bar and restaurant Compagnie Des Vins Surnaturals; special dishes and promotions at Portuguese eatery Canela and London favourite Rosa’s Thai, as well as in-store giveaways and treats at a whole host of Seven Dials brands including Ollie Quinn, Caudalie, Benefit, Larsson and Jennings, Miller Harris and Sonos.
The event was part of the Mayor of London’s ‘Sounds Like London’ campaign, which champions London’s world-class music offering.
We gave you the chance to WIN a pair of Citadel Festival tickets and £250 to spend in Seven Dials' shops.
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FOOD AND DRINK
Balans Soho Society - Al fresco dining with an exclusive Soundtrack cocktail and menu
Boki - Outdoor bar and kitchen with music
Brasserie Max - Al fresco dining on the terrace with an exclusive Soundtrack cocktail
Canela - Al fresco dining - Portuguese street food and wine
Choccy Woccy Doo Dah - DJ outside the store
The Escapologist - Serving alfresco pizza with prosecco, wine, beer and cider
Hawksmoor - Hawksmoor Seven Dials x Evan Williams pop-up bar
Pierre Herme - Spend over £30 and receive a box of 3 macarons for free. You can also personalise your macarons with the in-store calligraphy artist
Radisson Blu/Monmouth Kitchen - Al fresco dining with 25% off
Rosa's Thai Cafe - 20% off food, 12-6pm
Rossopomodoro - Al fresco dining with 20% off
Rococo Chocolates - 10 free ice creams on the hour, every hour, 12-6pm from their Ice Cream Bicycle, plue 10% off when you spend £10 or more
Talli Joe - Enjoy Indian snacks and cocktails
Wildwood Kitchen - Al fresco dining
26 Grains - Live music in Neals Yard
FASHION AND LIFESTYLE
Birkenstock - 15% off Birkenstock Eva style
Club Monaco - 25% off in store and complimentary prosecco
Coco De Mer - 20% off selected lines in store only
Dinny Hall - 15% off in store, plus an ear-piercing service
Duke & Dexter - 20% off all styles, excluding bespoke. In store competition to win a free pair of loafers
Ellesse - 20% off full priced items
Finisterre - Surf Sounds from Finisterre - musicians from the surf industry playing live music in-store between 5-6pm
Frame Set & Match - Music themed photo booth and in-store discounts
Fred Perry - DJ and refreshments
Farah - Buy 3 products and receive 20% off including sale
Laura Lee - 20% off all initial coins and letter jewellery
Miller Harris - 20% off, plus in-store refreshments and treats
Nixon - 20% discount on 5 exclusive Soundtrack watches
Ollie Quinn - 20% off in-store excluding eye examination service, plus complimentary refreshments
Oral Kiely - 20% off homeware
Pineapple - 10% discount and free bag giveaway if you spend over £30
Tatty Devine - 20% off all music related products
Vans - 20% off selected lines
BEAUTY AND GROOMING
Bare Minerals - Pop-up kit outside the store, complimentary mini-makeover in store with a free glass of fizz, plus 20% off
Benefit - In-store DJ
Caudalie - 15% off in store
Fresh - Bubble machine and in-store treats including prosecco, a competition, a free gift with purchase and more
Kiehl's - 20% off when you purchase 2 or more products, plus live music in-store
Murdock London - 20% off, plus they're bringing one of their grooming chairs onto the street to do quick beard trims and a style-to-go service
Neal's Yard Remedies - 20% off, plus Superfood Smoothies on Monmouth Street
Sabon - Musician playing outside
*Challenge 25 will be in operation