Seven Dials celebrated International Women’s Day in March, with a week-long celebration, which supported the official 2019 theme of #BalanceforBetter. We collaborated with influential women including feminist activist, journalist and author of Sunday Times Bestseller ‘Feminists Don’t Wear Pink and Other Lies’, Scarlett Curtis.
The Seven Dials International Women’s Day campaign ran from Monday 4th to Sunday 10th March 2019 to address gender equality, finding work life balance, and the day to day challenges that women face.
Scarlett Curtis, the forward-thinking feminist activist known for her 'Feminists Don’t Wear Pink and Other Lies’ book and podcast, hosted a live podcast with special guest Chidera Eggerue, aka @TheSlumflower, exclusively for Seven Dials on Sunday 10th March at The Donmar Warehouse, 41 Earlham Street. Tickets to the event were free.
THE #BALANCEFORBETTER HUB
In addition, our exclusive hub was open for the week at 33 Monmouth Street. The hub offered people a place where equality and body positivity is celebrated and encouraged, and offered a variety of free activities throughout the week.
Including a series of intimate in-conversations, workshops and drop in sessions with influential business founders and leaders from Seven Dials, including:
Catherine Salway and Andrea Waters Co-Founders of Redemption, London’s latest vegan restaurant, British jewellery designer Dinny Hall, and the UK’s leading female chef, Chantelle Nicholson from Tredwells, and Coco de Mer CEO, Lucy Litwack, who brought their unique voices, opinions and insights on the official IWD theme, #BalanceforBetter.
A free book exchange with empowering female authors was run, with recommendations from and led by a range of influential women and authors including Scarlett Curtis, with new titles added daily.
The hub was fitted with a contactless charity donation point provided by GoodBox for people to make a donation to Fawcett Society.
Iona Rowland, the artist behind Seven Dials’ exclusive artwork ‘The Evolution of Agatha Christie’, ran her ‘REMIX’ workshop. This formed part of Seven Dials’ International Women’s Day events programme, Iona guided us through the process of ‘cutting and pasting’ images, symbols and literature of personal significance to form a visual soundtrack reflecting passions, aspirations, skills, values, and memories. Referencing remix methods used in early hip hop music and William S. Burroughs literary ‘cut-up technique’, created a unique and personal work of art that could be taken home.
Another_Space:Daily yoga workshops combined traditional Yoga movements with a dynamic flow to raise your heart rate and help your mental state. .
You can view the full Hub Timetable below:
Throughout the week, Seven Dials brands hosted an array of activations to celebrate International Women’s Day including:
Covent Garden Hotel: One-night-only film club, showing Keira Knightley’s latest triumph, Colette on Friday 8th March.
Miller Harris: 3 day pop up with fashion designer JEMIMASARA who champions feminism, self-worth, self- acceptance, equality and confidence, displaying her latest bespoke illustrations across a range of garments in store. Miller Harris donated 10% off all sales from the JEMIMASARA pop up to charity.
Radisson Blu Edwardian, Mercer St: gave back to women in the UK this International Women’s Day by donating 50p of every cocktail sold in Monmouth Kitchen to 'Hey Girls' on the 8th March.
Tatty Devine: Launched a special jewellery collection with The Fawcett Society, a UK charity campaigning for gender equality and women's rights. Tatty Devine has designed nine pieces to celebrate the momentous unveiling of Millicent Fawcett's statue in Parliament Square. From glittering ‘Girl Power’ lightning strikes to Fabulous and Feminist thunderclouds, with £3 per piece going to The Fawcett Society.
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