On Saturday 29 June 2019 we presented ‘FESTIVAL 30’ a free one-day event to mark the 30th anniversary of the iconic Sundial Pillar and the momentous conservation efforts of the Seven Dials Trust.
We raised a glass in Seven Dials, the vibrant district nestled between Covent Garden and Soho, as we celebrated the landmark anniversary with everything from live music, food, theatre, art and crafts and more.
This historic village offered a full day of shopping experiences, alfresco dining and free entertainment across the seven interconnecting streets, including a pop-up lawn around the iconic monument where visitors enjoyed dining at the dial on the traffic-free streets.
Curators of the highly anticipated Seven Dials Market, KERB, brought their hand-picked street food traders to Shorts Gardens, giving visitors an exclusive taste of what’s to come ahead of the market’s official opening in September.
Neal Street was transformed into a hub of craft and creativity with a full schedule of interactive masterclasses. Visitors were able to toast the occasion with a free drink at a pop-up bar on Earlham Street, enjoyed summer wreath making in the sunshine and tested their artistic skills with illustration workshops.
If that wasn’t enough, our favourite Seven Dials brands including Miller Harris, Laura Lee, Benefit, Pierre Hermé and Knomo, held in-store activations and promotions, finishing the day with a tombola with chances to win big prizes.
Another_Space – Discipline classes outside
Away – In store giveaway. Enter for the chance to win an Away Aluminum suitcase packed with products from Seven Dials neighbours, Caudalie, Another Space, Ollie Quinn, Fresh, MALIN + GOETZ, Miller Harris and BEAST.
Bare Minerals – 20% off and are offering Glass of prosecco with any lesson booking.
Belgo - 30% off food between 12:00- 17:00
Birkenstock – Buy two items, get 15% off. Goodie bag giveaway for the first 150 paying customers.
Bloch - FREE Black canvas cosmetic bag with every purchase over £35 when you sign up to BLOCH!
Boki - Al fresco dining with an outdoor bar partnering with Chase spirits and special summer cocktail offers.
Brasserie Max at Covent Garden Hotel - Serving ‘The Equation of Time’ cocktail created with Ketel One Orange vodka, Fresh Grapefruit juice, Campari, fresh lime and egg white for £9. 30% off food from a la carte menu on the day from 1pm-6pm.
Cambridge Satchel Company - Free personalised gift with purchase for the first 30 customers, when you spend over £75. In-store DJ and Pimm’s cocktails!
Caudalie - Exclusive Festival 30 competition and 20% off all purchases on the day (excluding sets & spa treatments).
Choosing Keeping - Collage and mt Masking Tape workshop with Collage Club London, taking place between 12-3pm.
Circus – 30% off a bottle of bubbly at the bar between 1-4pm
City Lit - City Lit will be holding four workshops and massage drop-in sessions throughout the day on Neal Street.
11-2pm: There is a 'Working in colour from the clothed model' drop-in workshop.
1-3pm: A 'Get Cartooning' workshop where you can enjoy creating your own cartoon character.
3.30 - 6pm: Learn how to Express Yourself with Cartoon Faces workshop.
3-4.40pm- A workshop to help you create new kinds of Poetry.
4.30-5pm - A live poetry performance by the tutor.
All workshops are open for all ages and experiences apart from the poetry workshop that is 18+. Drop in throughout the day and have a massage treatment taster and feel relaxed, energised and uplifted for the rest of your day.
Creoate - Creative take-over of Neal Street, including Paint and Decorate Pottery workshop, Create Your Own “Uniquely You” Cocktail Ring, make your own slogan necklaces, chokers and bracelets using all-natural, plastic-free materials and Decorate artsy t-shirts.
Deciem - Head to Deciem for 'Hide and Seek', Workshops and Expert talks throughout the day.
Diesel - Goodie Bags for the first 30 transactions, Coffee & Cocktails, Denim Embroidery, exclusive digital badge for the first 30 embroideries, DJ and an extra 20% off sale items (excluding denim).
Dinny Hall - 30% off Silver & Vermeil Jewellery, and 20% off Fine jewellery
Dr Martens - Embroidery customisation event outside their store with summer seating.
Duke + Dexter - Free hand painted initialling on their shoes for the first 30 purchases. A spin the wheel contest where prizes can be won or up to £50 off in vouchers. At 3pm they will be offering 30% off their Opus collection for one hour only!
Farah - 30% off and a gift with purchase.
Flesh & Buns – Outside stall serving up their delicious food and drinks.
Gudrun Sjoden – 30% offer all day, live music, drinks and nibbles.
Hawksmoor - Exclusive festival 30 cocktail - "The Langley" cocktail that is inspired by the Seven Dials surroundings- tequila to celebrate our neighbours at Cafe Pacifico, homemade beer syrup as an acknowledgement to our building, that used to be a brewery and pineapple to jubilate Pineapple Dance Studios.
Hotel Chocolat- Free chocolate tasting and hot chocolate making and tasting across 5 different flavours.
Jones Bootmaker – Competition to win a pair of shoes
Kiehl’s - 20% discount when you buy two or more products as well as a free goodie bag for the first 30 customers to spend over £70. They also will be offering complimentary skin checks and refreshments.
Knomo - 20% discount, DJ and drinks.
Larsson & Jennings - Personalisation in store whereby they will have an artist painting straps. Free for anyone with an existing L&J watch with a leather strap or when you purchases a watch with a leather strap, or a leather strap on its own in store during the day
Laure Lee Jewellery - 30% off to the first 10 people that come to their Monmouth Street store. For the rest of the day, they'll have a selection of jewellery at 20% off. T&C's apply.
Miller Harris - 20% off and a special gift with purchase when buying bottles over 100ml.
Monmouth Kitchen – Monmouth Kitchen will be providing Monmouth Fizz at our Bar.
Murdock London - 20% off products and complimentary Quick Beard Trims.
Nappa Dori - Serving traditional Indian masala chai outside along with 10% off all products (excluding the cafe).
Neals Yard Remedies - 30% off their 30 top best sellers along with 20% off the rest of the products.
Ollie Quinn - 10% discount and having a Plinko Board in front of their Neal Street boutique where you can win some exciting prizes.
Pierre Herme Paris - Tastings of products throughout the day, large macaron to pose with, Purchases over £30 will receive a box of 3 macarons for free.
Redemption – Launching a Seven Dials Summer smoothie special for the day which will be on the menu in our restaurant and grab and go in the deli. All privilege card holders will receive 30% off for the whole day 10-6pm. Food sampling outside their deli along with £3 smoothies!
Rococo - Gift with purchase on purchases over £20. Also offering 10% discount on Saturday across their entire range (excluding ice cream).
Rosa’s Thai Café - 30% discount off food bill between 12-3pm as well as 30% off Rosa’s cookbooks the whole day.
Rossopomodoro - Al fresco dining. Complementary Aperol Spritz - with any main - to all people who mention the offer. This on top of the usual 10% off for the Seven-dials Card holders.
Sabon - 30% off all products
Seven Dials Market - Head to Shorts Gardens where the curators of the highly-anticipated Seven Dials Market, KERB, will showcase an array of their delicious food traders for one-day-only to get a taste of what is to come when they open in September.
Seven Dials Trust - The Seven Dials Trust has a fantastic amount of activity on the day.
-Seven Dials Trust exhibition
- Paint the pillar
- Children's activities
- Community stalls
- Martin Espindola's Tango Terra
- Richard Robinson's oggle box
- Punch & Judy
- City Lit Workshops
- Gingernutt the Clown
- Seven Dials rapscallions
- The Wardens
- Claudia Boulton the bird seller of Seven Dials
- Stephen Micalef: old simon eedy
- Electric Cabaret `stilts
- Virtual reality 3D printing
- Face painting
School of Chocolate – Will be handing out some delicious chocolates or ice creams and they will be offering 30% off their experiences that day.
Skinny Dip - First 30 customers that spend over £30 get a free goodie bag.
Spex in the City - 20% off all products
St JOHN. bakery - Will be selling their delicious doughnuts outside the store and they will also offer 20% off takeaway wines in store.
Superga - Bespoke trainer personalisation service
Super Superficial - 30% off all products
Teatulia Bar - 30% off all day, along with an outdoor bar area.
The Escapologist - Pizza and Prosecco bar
Tombola - We are partnering with The Seven Dial's Trust for the event and are running a community tombola, with all proceed going to the charity. The Seven Dials Trust works to protect the historic nature of Seven Dials and its iconic Sundial Pillar.
See what you could win here.
Head down to 39 Neal Street on the 29 June to enter!
Vans - 20% discount on selected lines that day.
Wild at Heart - Flower crown making between 12-4pm outside their I believe in Dog charity pop up at 57-59 Monmouth street.
Follow @7DialsLondon for the latest news and announcements.
Register below for your FREE ticket to enjoy discounts, complimentary drinks and lots more on Saturday 29 June, 11-6PM.