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Seven Dials welcomes the first London Store for Performance Brand Musto

November 2012

Seven Dials is pleased to welcome the world’s leading sailing and country sports clothing brand, Musto adding to Seven Dials' distinguished menswear offering this winter, with a new store at 27 Neal Street.

Founded in 1965 by Olympic athlete Keith Musto after participating in the 1964 Olympics in Tokyo and endorsed by elite athletes including Zara Phillips, the British clothing company is synonymous with high quality products. The new Musto store will be showcasing collections from their Autumn/Winter Men’s Lifestyle, Sailing and Evolution ranges.

With over 40 years’ experience in sailing, equestrian and outdoor clothing, Musto are experts in hi-tech waterproof sailing and sports teamwear including GORE-TEX Jackets, PrimaLoft gilets and Polartec fleeces.

Musto is the leader is in technical sailing gear, but also sailing-inspired clothing ensured to keep you warm, dry and comfortable. Musto’s line includes chunky knitwear and jumpers, comfortable fleeces and sweatshirts, sturdy coats as well as accessories and luggage.

Visit Musto at 27 Neal Street, Seven Dials.