News & events

Seven Dials is proud to announce the arrival of Italian footwear brand Superga on Neal Street, with the opening of their first UK store.

Having humbly began in a small Italian town called Torino, back in 1911, Superga has evolved from their first rubber-soled shoes and signature ‘2750 Heritage’ style to specialise today in high-quality footwear.

100 years on, Superga’s diverse range of easy to wear, stylish footwear includes collections of leather shoes and wellingtons(this year’s alternative to the Hunter, according to the Guardian) in addition to their original vulcanized lines.

The flagship store reflects on Superga’s design ethos in terms of simple elegance and style – the store is entirely white with minimal clutter. The walls and shelving act as a blank canvas to allow customers to focus on Superga’s extensive colour palettes and patterns.

Whether you’re looking for a fashion-forward festival look, as modelled at Glastonbury this year by style icon Alexa Chung, or casual, contemporary footwear for all seasons, visit the new Superga store on Neal Street; brand new and exclusive to Seven Dials.

53a Neal Street
Seven Dials
WC2H