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Seven Dials Welcomes Four New Stores This Christmas

November 2011

Mambo, Percival, The Temporium and Wolsey will be joining a number of independent boutiques, heritage brands and vintage stores in Seven Dials this Christmas.

Surf brand Mambo returns to the Thomas Neal Centre bringing a taste of Australia to the area, with their collection of cool surf and beachwear. Launched in 1984, Mambo was built on the four pillars of surf, art, music, free beer and complimentary tickets. Over the years, the Australian brand has collaborated with a number of talented artists and renowned events including sponsoring the 1989 Ramones Australian tour, and designing the Australian Athletes’ uniforms for the Sydney Olympic Games in 2000.

Between 1-29 December, British menswear label Percival will be taking up residence at 38 Earlham Street where they will be showcase their most adventurous A/W range yet. To celebrate the launch of their Christmas pop-up store, in-store offers will be available every Thursday throughout the month including 15% off all shirts on the 8th, 15% off all knitwear on the 15th and a pre-Christmas sale on the 21st. Drop by the Earlham street store this month to not miss out on these fantastic offers – you will also receive a free Secret Key pattern T-shirt, or handmade Screenprint when spending £250 or more, in addition to an exclusive discount when purchasing a matching hat and scarf.

Visit 65 Monmouth Street on 1 December to attend the launch of Dezeen’s pop-up store – The Temporium. The ‘Temporary Emporium’ will bring together leading designers, brands and upcoming young talent throughout December. Open from 1st -24th December, the pop-up store will host “24 days of Christmas”, where a different product will be featured each day in-store, creating an advent calendar of designer gifts.

Also on Monmouth Street will be a pop-up store from iconic British menswear brand Wolsey. The pop-up will stock the very best of authentic heritage clothing including heavy knits, wool-blend shirts and essential winter accessories. Pay a visit to 37 Monmouth Street now.