News & events

For the first time ever, London’s Covent Garden, including Seven Dials, St Martin’s Courtyard and The Piazza and Market Building, will take part in Vogue Fashion’s Night Out making this year’s event the largest it’s ever been.

Covent Garden will be transformed into a fashion extravaganza with celebrity appearances and surprise in-store delights including celebrity DJ spin-offs, complimentary food and drinks, style advisors, pampering sessions and one-off exclusive products at over 50 participating stores.

In Seven Dials, visit Coco De Mer and be treated to a sexy window performance from The Box, London’s most talked about club, at 8pm and enjoy complimentary drinks and a free gift with purchase. Exclusive designer shoe emporium Poste Mistress will be hosting a celebratory tea party including tea-cup cocktails, cupcakes, 20 per cent off and prize draws for their 10th birthday, which coincides with Vogue Fashion’s Night Out. Meet Tatty Devine designers, Rosie Wolfenden and Harriet Vine, at their boutique at Monmouth Street and bag their newly launched Tiger Brooch and Tiger silk scarf designed exclusively for Tatty by Cleo Ferin Mercury (ex-Alexander McQueen) over Sodastream cocktails. Also make you sure you visit the Spirit of Fashion pop-up store, which opens at 4 Monmouth Street giving fashionistas the opportunity to purchase their exclusive capsule range, designed by award-winning emerging designers Carolyn Massey, Matthew Miller and Rachael Barratt. For details on other Seven Dials taking part in Vogue Fashion’s Out, please see below.

Elsewhere in Covent Garden, St Martin’s Courtyard will host a pop-up bar serving complimentary cocktails, Duo will be serving fizz and fabulousness over smooth tunes played on the baby grand, organic beauty boutique Melvita will be offering free relaxing eye treatments and don’t miss champagne and cupcakes in store at Jaeger London. In and around the Covent Garden Piazza and Market Building you can enjoy pampering in Betsey Johnson, old fashion popcorn machines at Rugby Ralph Lauren and an exhibition from renowned photographer Martin Parr at Agnes B. Canteen will launch their new pop-up restaurant with celebrity DJs taking to the decks, and the stars of Premier Models’ hit Channel 4 show The Model Agency will be scouting for the next famous face and providing expert styling tips in the Market Building.

Vogue Fashion’s Night Out on Thursday 8th September will take place in Covent Garden between 5 and 9pm. See you there!
 

Participating Seven Dials stores:

Adolfo Dominguez: celebrate the launch of their new Autumn-Winter Collection with wine, canapés and 10% off.
Bare Escentuals: complimentary bareMinerals make-unders and Bare Bellinis plus an ‘In Fashion’ patent black make-up bag gift for all purchasers on the night.
Benefit: trial new mascara ‘They’re Real’, free make-uppers, brow consultations and live demos from Head Make-Up Artist Lisa Potter-Dixon on A/W 2011 beauty looks.
Cath Kidston: free LTD edition vintage zip wallets to the first 30 customers to spend 50 pounds in-store.
Coco De Mer: 8pm window performance from The Box Club, champagne, advice from staff about how to wear the latest fetish trends this season plus receive a free gift with purchase.
Compton Hair & Beauty: free skin health event including in-depth skin analysis using a UV black light skin scanner, hands-on guide on using recommended Dermalogica products with 10 per cent off, goody bag and 25 per cent off any future Dermalogica Facials booked. Call 0207 240 3240 for your place.
Fifi Wilson: complimentary styling and drinks.
Firetrap: free gift with every purchase over 75 pound worth 20 pound.
Fly London:  complimentary champagne and nibbles.
Fred Perry: free gift with purchase.
Gary Holder: complimentary wine and refreshments plus 20 per cent off excluding commissions.
G-Star: 20% off.
Karine Jackson: book her newly unveiled Lotus Flower organic colour technique and enjoy a glass of champagne and canapés.
Laura Lee: designer Laura will be on-hand to advise customers about her bespoke service and to introduce her new collection ‘We are All Made of Stars’ plus bubbly and 10 per cent off on select collections.
Kiehl’s: pick up their Vogue Fashion’s Night Out Survival Set, get a personalised consultation and enjoy cocktails and nibbles.
Kopapa: a glass of Taittinger champagne and a pan fried scallop with chilli sauce & creme fraiche for just 12.95.
Lollipops: will present their new line by DJ MISS KITTIN to the beat of funky fashion tunes.
Orion London: free goody bag with purchase including shopper bag and printed scarf.
OFFICE: view the latest Autumn collection and enjoy 20 per cent off. Select brands excluded.
Offspring:  view the latest Autumn collection with 20 per cent off. Select brands excluded.
Mimco: fabulous fizz, sweet treats and search for the lucky golden ticket in store to WIN a 500 pound Mimco shopping spree.  All purchasers will also receive an exclusive Mimco pamper hamper.
N2: view their new season launch and limited edition items whilst enjoying complimentary sushi, drinks, a DJ set and singer. Also get lucky to receive one of 50 goodie bags or participate in their raffle to win a prize to the value of £300.
Neal’s Yard Remedies: receive 15 per cent off, sample the NEW Beauty Sleep Concentrate, sip complimentary Beautiful Skin Tea and indulge in free mini-massages.
Poste Mistress: celebrate their 10th birthday at their tea party including tea-cup cocktails, cupcakes and 20 per cent off. Plus their favourite ten designer brands are also giving shoppers the chance to win their must-have styles of the season and their customised limited edition birthday cards.
Sassoon Salon: live models showcasing the new Salon Collection, a Pimms reception, complimentary consultations & fringe trims plus money off vouchers, mini products and prize draws.
Screen Face: inspired by vintage Vogue covers, professional make-up artists will be providing in-store make-up demos.
Shu Uemura: complimentary Flare Lashes applied on all spending customers plus deluxe goody bag for all spends over 100 pound.
Space NK: complimentary skincare and make-up consultations, makeovers and free gift with purchase.
Spirit of Fashion (NEW TO 4 Monmouth Street): take home a limited edition piece from the Spirit Of Fashion collection - an exclusive capsule range, designed by award-winning emerging designers Carolyn Massey, Matthew Miller and Rachael Barratt. Fashion’s Night Out shoppers can also enter the prize draw to win a piece from the exclusive collection, quiz the designers themselves and sip cocktails while listening to the celebrity DJ, late into the night.
Superdry: footwear giveaways and complimentary drinks.
Superga: in-store competition to win ‘A Superga For All Seasons’ – a new pair of shoes each season. 
Tabio: complimentary sparkling wine and 20% off.
Tatty Devine: meet Tatty designers’ Rosie Wolfenden and Harriet Vine, be first to own the new Tiger Brooch (launching that night) and Tiger silk scarf designed exclusively for Tatty Devine by Cleo Ferin Mercury (ex-Alexander McQueen), sip on Sodastream cocktails and design a custom made Name Necklace – with 20 per cent off.
The Mercer Street Hotel: buy any two cocktails and receive 25% Discount on the Dial Bar Meze Menu.
TSHIRT STORE: acoustic set from band Dancing Lotus plus drinks and free gifts with every purchase over 30 pounds.