News & events

Seven Dials brings a taste of Rio with the arrival of LUTA Clothing’s temporary store at the Thomas Neal’s Centre.

Inspired by the favelas of Rio de Janeiro, LUTA is an upcoming fight-wear and lifestyle clothing brand with a genuine social mission. The brand seeks to raise proceeds for global charity 'Fight for Peace International' by bringing together a brand of urban streetwear inspired by real fight performance with favela street style.

LUTA’s trademark designs are created by some of the best sports apparel designers in the world and will feature in store across three ranges including urban streetwear, performance training wear and the hi-tech LUTA PRO fightwear range, which has been exclusively designed by fighters, for fighters.

Alongside LUTA’s extensive sportswear range, the temporary store will also feature its own micro-gym, offering free lessons in hands on activities such as boxing and combat sport Muay Thai, courtesy of LUTA’s own fight champions. Plus, there will be an exciting schedule of ongoing events, showcasing the best in Brazilian culture and a permanent exhibition showcasing a collection of inspirational images by renowned Brazilian fashion photographer Fabio Seixo.

Half of all LUTA’s profits are donated to  Fight for Peace International, a charity that promotes boxing and martial arts training combined with education and personal development, to realise the potential of young people in communities that suffer from crime and violence.

Experience the flavour of Rio’s street culture and support a worthwhile cause by visiting LUTA Clothing’s temporary store at the Thomas Neal Centre.

LUTA
Unit 15/16 Thomas Neal’s Centre
Seven Dials
WC2H 9LD