News & events

Uniquely quirky unisex footwear brand Fly London is the latest store to join Seven Dials, as they open their very first flagship store in the UK!

The store follows hot on the footsteps of fashion house Gucci, who used the space to host the London stop of their Gucci ICON Temporary tour - a flash sneaker store in collaboration with DJ Mark Ronson.

Fly London takes its inspiration and influences from youth culture, fusing music and street fashion, so they will sit well amongst the other urban streetwear brands situated along Earlham Street including adidas Originals, Carhartt, Fenchurch, Firetrap and Superdry.

Head to the store to feast your eyes on their autumn/winter collection, which they promise is their strongest yet.  Check out the range of sexy biker boots, the ultimate winter wedge and pretty, quirky Mary Janes. For this autumn/winter the collection is bang on trend and focuses on fantastic chunky heels, in deep winter tones with a sharp nod to crushed velvet in charcoal tones and deep winter leathers.

So come on … put your best foot forward and head to Fly London.

Fly London
37 Earlham Street
WC2