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Originality Never Goes Out Of Style: Fashion Titles at MAGMA Books, Earlham Street

February 2011

The beginning of the prestigious London Fashion Week marks an important moment in the fashion calendar, with new talents emerging, fresh collections being revealed and pivotal fashion firsts all happening in one of the World’s coolest capitals. LFW is the ideal time to immerse yourself in decadent fashion culture.

MAGMA Books on Earlham Street, Seven Dials should be your first port of call, if you’re not lucky enough to have tickets to a LFW show. The Covent Garden book shop  has an exquisite collection of fashion-related titles for you to devour.

During International Fashion Week this month, Diana Gamboa and Luis F Bohorquez showcased their stunning paper creations on the catwalk, reaffirming fashion as art. Be inspired to create and customise your own designs, with the guidance of '101 Things I Learned in Fashion School' by Alfredo Cabrera and Matthew Fredrick, full of indispensable tips and advice to create something beautiful and unique.

With their ability to post immediate reaction from the front line of fashion, bloggers are fast becoming the go-to resource for up to the minute style advice. 'Style Diaries' compiled by Preston publishers is an encyclopedia documenting today's most prolific and exciting fashion bloggers – a bible for forward fashion thinking.

With Vivienne Westwood and Burberry pioneering the biker chic trend this season, consider the work of photographer 'Hedi Slimane' for inspiration. Capturing contemporary youth, and in particular the rock scene, from London to L.A, that echoes the S/S 11 contrast of femininity vs. harsh detailing.

To stay ahead of the trends, visit MAGMA Books and invest in their fabulous selection of literature for inspiration, as originality never goes out of style.


Magma Books
8 Earlham Street
WC2H 9RY