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Events and Classes This September at Mysteries Astrology

Events and Classes This September at Mysteries Astrology

August '10

Mysteries Astrology have a busy schedule of fun classes starting within the next few weeks! Here's our pick of the best: READ MORE »

Tristan Bates Theatre Invites You To The Seven Dials Festival!

Tristan Bates Theatre Invites You To The Seven Dials Festival!

August '10

This Saturday, 4th September, Tristan Bates Theatre in Seven Dials is joining forces with Theatre Nomad, The Phoenix Garden Trust and Camden Arts to host a day of fun and entertainment.'The Seven Dials Festival' includes live bands, dancers, a street parade, performances, animals and a night market. READ MORE »

This Much Fun Shouldn't Be Legal: The Legally Blonde Cast Come To Seven Dials

This Much Fun Shouldn't Be Legal: The Legally Blonde Cast Come To Seven Dials

August '10

Dress Circle is delighted to announce a very successful Album Signing with the cast of Legally Blonde The Musical! READ MORE »

This Much Fun Shouldn't Be Legal: Legally Blonde Signing At Dress Circle

This Much Fun Shouldn't Be Legal: Legally Blonde Signing At Dress Circle

August '10

The cast of West End hit Legally Blonde will be appearing at Seven Dials' Dress Circle Show Biz Shop on Saturday 21st August, signing the London cast recording of the smash hit show. READ MORE »

Mimco Turns Two In the UK

Mimco Turns Two In the UK

August '10

Happy UK birthday Mimco! Australian brand Mimco celebrates their second year stocking gorgeous handbags, enviable jewellery and amazing accessories in the UK much to the delight of fashionistas who've cleverly latched onto just how fab this label is! READ MORE »

'In An Instant' You Can Be Part Of The Winning Story

'In An Instant' You Can Be Part Of The Winning Story

August '10

The Hospital Club and Seven Dials are pleased to announce the 'In An Instant' exhibition by Eyebrow Productions is now open!  READ MORE »

Tribute Exhibition Opens To Honour Late Seven Dials Resident

Tribute Exhibition Opens To Honour Late Seven Dials Resident

August '10

This Thursday and Friday, 18 Shorts Gardens will host a tribute exhibition to the late Daz Coats, who was a long standing member of the Seven Dials community. The local artist passed away suddenly and unexpectedly whilst on holiday on the 28th July 2010. Born in Australia in 1962, Coats was an avid traveller and his work was heavily influenced b READ MORE »

Karine Jackson Fashion Show launches August Colour Festival

Karine Jackson Fashion Show launches August Colour Festival

August '10

Karine Jackson Hair & Beauty hosted a dazzling fashion show on Friday 30th July to launch her fabulous Colour Festival, which is on now and runs until the end of August with brilliant offers and prizes to be won. To launch the month long event, Karine teamed up with fellow Seven Dials retailers Tatty Devine and top bakery Euphorium. The hair mod READ MORE »

Get Lost In London And Discover The West End

Get Lost In London And Discover The West End

August '10

A giant temporary maze has appeared in London's iconic Trafalgar Square. For five days, from the 2nd - 6th August tourists and Londoners alike can enjoy exploring the 30m x 20m maze wandering through many of the West End's famous streets. READ MORE »

A-Lister Love For Seven Dials

A-Lister Love For Seven Dials

July '10

As always, the celebrity stars are one step ahead in the style stakes and have been snapping up the best buys from our favourite haunts in Seven Dials of late. READ MORE »

No End To The West End

No End To The West End

July '10

Head to Trafalgar Square from Monday 2nd to Friday 6th August between 11am - 8pm where you will be able to discover the wonders of London's West End from within a gigantic maze! READ MORE »

WeSC Store Officially Opens

WeSC Store Officially Opens

July '10

The new WeSC concept store on Neal Street has officially opened!  READ MORE »

Shake and Bake at Urban Outfitters This Thursday

Shake and Bake at Urban Outfitters This Thursday

July '10

Girls, start your night out this Thursday 22nd July at Urban Outfitters. From 5 -8 pm buy yourself a new outfit, get a mini facial and indulge on cocktails and cupcakes. READ MORE »

Tatty Devine Is Cool. Word.

Tatty Devine Is Cool. Word.

July '10

Inspired by British, and London style in particular, Tatty Design has created a series of word necklaces which are brand new and in the Monmouth Street store for you to snap up now! READ MORE »

Experience Seven Days In Seven Dials: a week in the life of London's Culture Quarters

Experience Seven Days In Seven Dials: a week in the life of London's Culture Quarters

July '10

A special exhibition from Culture Quarter Programme participants has launched at 18 Shorts Gardens entitled Seven Days In Seven Dials: a week in the life of London's Culture Quarters.  READ MORE »

Party while you shop at Tatty Devine's mini festival!

Party while you shop at Tatty Devine's mini festival!

July '10

Tatty Devine is hosting a mini in-store festival this Thursday 8th July! The cult brand, famous for its bright inventive jewellery replicates everything from crinkle cut crisps through to cocktail umbrellas and iced party rings in their store on Monmouth Street.  READ MORE »

Temporary Exhibition Space Up For Grabs In Seven Dials

Temporary Exhibition Space Up For Grabs In Seven Dials

July '10

Do you have what it takes to excite and enthuse the thousands of visitors who flock to Seven Dials each week? If you think you have an innovative fashion range to showcase in one of the trendiest places in London, or would like to host an exhibition or creative stunt, then you are sure to be interested in an exciting collaboration between Seven Di READ MORE »

Euphorium Bakery Introduces a Whoopie Pie for this 4th July

Euphorium Bakery Introduces a Whoopie Pie for this 4th July

June '10

To celebrate the USA's Independence Day on the 4th July, Euphorium Bakery in Seven Dials will be introducing a US-priced Whoopie Pie!  READ MORE »

New WeSC Concept Store Opens On Neal Street In Seven Dials

New WeSC Concept Store Opens On Neal Street In Seven Dials

June '10

WeSC is proud to present its brand new concept store, now open in Seven Dials, offering a unique shopping experience and some fabulous skate fashions.  READ MORE »

Bag yourself a Bag Boy or Bag Girl for your Seven Dials shopping trip

Bag yourself a Bag Boy or Bag Girl for your Seven Dials shopping trip

June '10

Shopping and playing in Seven Dials then you simply have to have a Bag Boy or Bag Girl concierge companion. Click through here to find out more about this fabulous service. READ MORE »

Shop Art at The London Graphic Centre

Shop Art at The London Graphic Centre

June '10

Calling all art fans! From now until 22nd August the London Graphic Centre on Shelton Street will be showcasing works of art from their extraordinarily talented staff artists.  READ MORE »

Get Behind Your Country With The New Adidas Originals Collection

Get Behind Your Country With The New Adidas Originals Collection

June '10

With England getting through to the second round this week, get into the team spirit with apparel from Adidas Originals, inspired by national team kits, historical World Cup moments and South Africa....  READ MORE »

FiFi Wilson Half Price Sale Is Now On

FiFi Wilson Half Price Sale Is Now On

June '10

Ladies, the sale of the summer has begun. Get down to Fifi Wilson on Monmouth Street and stock up your wardrobe for 50% less!  READ MORE »

Father's Day In Seven Dials!

Father's Day In Seven Dials!

June '10

Pssst! Just a little reminder that Father's day is less than two weeks way.  READ MORE »

Magma Hits The Back Of The Net With A New World Cup Range

Magma Hits The Back Of The Net With A New World Cup Range

June '10

It's been a long time coming, but The World Cup is finally here and Magma is celebrating the tournament with a new range of football merchandise.  READ MORE »

Roll up, Roll up - Circus Inspired Collection comes to Coco de Mer!

Roll up, Roll up - Circus Inspired Collection comes to Coco de Mer!

June '10

Seven Dials' very own luxury erotic emporium Coco de Mer has a brand new circus inspired collection. The exquisite, limited edition, capsule range has been produced in collaboration with Victoria Grant and Matilda Temperley to raise both funds and awareness for new charity, Circus Child.  READ MORE »

Slap on the Sun Screen as Temperatures Set to Soar

Slap on the Sun Screen as Temperatures Set to Soar

May '10

With the weather forecast set to soar this week, make sure you prepare yourself for those sizzling temperatures! Protect and nourish your shoulders, nose and any other spots prone to pinkness with some of the best products around. READ MORE »

Get Carried Away to Morocco at Souk Medina

Get Carried Away to Morocco at Souk Medina

May '10

Unless you've had your head stuck in a sand dune, we're sure you're all ready and waiting, tickets in hand, for the opening of Sex and The City II this weekend. For a post-movie Cosmopolitan, with a movie location twist, head to Souk Medina on Shorts Gardens and prepare to enjoy your very own Moroccan adventure with your girl friends. Indulg READ MORE »

Calling All Pin-Ups: Shape, Colour & Curl At Benefit This Saturday

Calling All Pin-Ups: Shape, Colour & Curl At Benefit This Saturday

May '10

Benefit at 19 Shorts Gardens is hosting a special 1950's inspired event this Saturday (22nd May) to celebrate the launch of TWEEZERMAN for Benefit and to showcase their fabulous brow and lash enhancing services.....  READ MORE »

A British Baking Revolution Has Started in Seven Dials

A British Baking Revolution Has Started in Seven Dials

May '10

Euphorium Bakery, one of North London's finest artisan bakeries, has taken up residence in the Thomas Neal's Centre in Seven Dials......  READ MORE »

Lazy Oaf Limited Edition Store Opens in Seven Dials

Lazy Oaf Limited Edition Store Opens in Seven Dials

May '10

London based illustration fashion label, Lazy Oaf is opening a limited edition store and exhibition space at 18 Shorts Gardens from Thursday 20th May until Sunday 5th June....  READ MORE »

Blooming Lovely: Fred Perry Liberty Blank Canvas Collection Comes To Seven Dials

Blooming Lovely: Fred Perry Liberty Blank Canvas Collection Comes To Seven Dials

May '10

Fred Perry on Shorts Gardens has taken delivery of their latest collaboration collection - Liberty Blank Canvas and it's blooming lovely! This exciting partnership sees Fred Perry join forces with the iconic Liberty as part of their Blank Canvas collaboration collections. The partnership sees two quintessentially British institutions come tog READ MORE »

Dumbow The Elephant Parades Into Seven Dials

Dumbow The Elephant Parades Into Seven Dials

May '10

Unless you've been walking round the capital with your eyes closed in recent weeks, you'rebound to have spotted one or two of the 250 strong herd of baby elephants, which have invaded the streets of London.....  READ MORE »

Seven Dials' Fenchurch Flagship Store Doubles Up

Seven Dials' Fenchurch Flagship Store Doubles Up

May '10

Urban sophisticates step into heaven. Earlham Street in Seven Dials is now home to a bigger and better Fenchurch flagship store. When we say bigger we mean more than double the size of the old store... READ MORE »

Register For The Seven Dials Shopping Evening In Person At 18 Shorts Gardens

April '10

Dont have time to register online? If not, well be doing on the day registrations for the Seven Dials Shopping Evening at 18 Shorts Gardens, which is opposite Benefit just off Neal Street. Pop in from 12noon onwards to register and pick up your exclusive shopping voucher for this exciting shopping extravaganza, which entitles you to 20% off READ MORE »

Vintage Slocombe-Style Rinses From Karine Jackson

Vintage Slocombe-Style Rinses From Karine Jackson

April '10

It's official - the blue rinse is BACK! So girls if you find some grey stragglers lurking in your bonce don't panic and certainly don't pluck 'em out. Just book yourself into Karine Jackson's salon in Seven Dials who will transform you into a blue bombshell! Earlier this year, Kate Moss stepped out with light blue streaks in her hair, claimi READ MORE »

Dear Diary Exhibition At Gallery Seven, Super Superficial

April '10

Calling all nosey parkers! Commencing on Monday 10th May, Gallery Seven at the Super Superficial store on Earlham Street is hosting a Dear Diary exhibition, which lets you take a guilt free snoop into people's diaries. The Dear Diary exhibition brought to you by Ctrl. Alt. Shift, is set to take you on an inspirational and reflective journey exp READ MORE »

Get Your Mitts on Some Great Giveaways at the Seven Dials Shopping Evening

April '10

In addition to 20% off full price merchandise, the kind store folk of Seven Dials are offering some exciting goodies when you visit their store this Thursday. With any purchase at Berghaus on Shorts Gardens, customers will get a raffle ticket for a prize draw to win a Gore-Tex Pac-Lite jacket worth £150. The first 100 people to use their shop READ MORE »

Embrace the Party Spirit at the Seven Dials Shopping Evening!

April '10

Party while you shop during the Seven Dials Shopping Evening THIS THURSDAY between 5-9pm. Urban Outfitters, Earlham Street will be rocking thanks to electro and dubstep beats from London DJ Tuskah, and Brothers who will be serving up their tantalising range of pear, lemon and strawberry ciders. Dont let your night end there. Professiona READ MORE »

Superdry To Take Part In the Seven Dials Shopping Evening

April '10

Hot off the press & Superdry has come on board for the Seven Dials Shopping on Thursday 29th April between 5-9pm to offer shoppers 20% off! Created in 2003, this relatively young brand has soared to stardom with their distinctive hoodies, tees, shirts and jackets for both men and women. If you want top take advantage of Superdrys generos READ MORE »

The Gucci Pop Up Store Opens its Doors to The Public!

April '10

To launch the store in style, an exclusive A List celebrity launch party took place on Wednesday evening. Famous faces included Mark Ronson, whose own sneaker design, the Gucci Ronson, is on sale at the store, Yasmin and Simon Le Bon, Nick Rhodes from Duran Duran and fashion designer Pam Hogg. The opening was followed by an after party at Jaz READ MORE »

Bare Escentuals Celebrates Partnership With Chicago The Musical With 'Roxy' Makeovers.

Bare Escentuals Celebrates Partnership With Chicago The Musical With 'Roxy' Makeovers.

April '10

Bare Escentuals on Neal Street have partnered with Chicago the Musical and to celebrate, they will be exclusively launching the 'Roxy' look at the Seven Dials Shopping Evening on the 29th April and offering shoppers a 20% discount on their products. Pop in-store to get 'Roxified' and step out looking like the star of London's sexiest hit musical!  READ MORE »

The Covent Garden Hotel Serves Up Brand New Cocktail Especially Created For The Shopping Evening

April '10

Brasserie Max at the Covent Garden Hotel on Monmouth Street has designed a cocktail especially for the Shopping Evening on Thursday 29th April. Aptly named the Seven Dials Cocktail, this gorgeous cocktail priced at £11.50 is made up of seven tasty ingredients such as passion fruit, Elderflower Cordial and Tanqueray (reveal anymore and we'd be te READ MORE »

Crimson Skye Gives A Special Burlesque Performance At Coco De Mer Exclusively For The Seven Dials Shopping Evening.

April '10

Flame-haired Crimson Skye will be giving Coco De Mer's window the red light treatment with her signature humorous burlesque-like routine to celebrate the Seven Dials Shopping Evening on Thursday 29th April. Performing between 5 and 9pm, Crimson's sexy, striptease themes include performances such as 'FOXEY LADY' using Jimi Hendrix's song of the s READ MORE »

Gucci Icon Pop Up Store Now Open In Seven Dials

Gucci Icon Pop Up Store Now Open In Seven Dials

April '10

Gucci Icon temporary pop up sneaker store is now open in Seven Dials, Covent Garden. The store stocks limited edition sneaker collection designed by the labels Creative Director Frida Gianni as well as the one off Gucci Ronson design, which Gianni designed in collaboration with award winning music producer Mark Ronson following on from the succe READ MORE »

Year Long Disaster 'Unplugged' Session At Volcom This Thursday Evening

April '10

If you're a fan of Californian rock band Year Long Disaster, you'll be sorry to miss out on the FREE show taking place at Volcom on Earlham Street this Thursday 15th April at 5.30pm. Guitarist and singer Daniel Davies (son of The Kinks Dave Davies) will be performing some blues covers and a handful of stripped down Year Long Disaster songs at READ MORE »

Covent Garden Dental Spa signs up to the Seven Dials Shopping Evening!

Covent Garden Dental Spa signs up to the Seven Dials Shopping Evening!

April '10

Brighten up your smile thanks to cosmetic dental specialists, The Covent Garden Dental Spa who have just signed up to take part in the Seven Dials Shopping Evening. In between a spot of shopping, treat yourself to a stress free dental appointment (with 20% off all treatments) in the sumptuous spa-like environment of the Covent Garden Dental Sp READ MORE »

Stage star Maria Friedman Appears At Dress Circle This Weekend.

Stage star Maria Friedman Appears At Dress Circle This Weekend.

April '10

Stage star Maria Friedman will be at Dress Circle on Saturday, 10th April 2010 at 1.00pm to sign copies of her new album Maria Friedman Celebrates The Great British Songbook. For her first completely new studio album in several years, Maria Friedman has gone somewhat back to her roots. 'Maria Friedman Celebrates The Great British Songbook' is ba READ MORE »

Candy Cakes'  Easter Treat

Candy Cakes' Easter Treat

March '10

Who said Easter was all about eggs? It's actually about cakes. And not just any cakes. Candy Cakes! Decorated with seasonal chicks and bunnies, not to mention the brightest icing around, Candy Cakes Easter Selection Box is the perfect alternative sweet treat to see you through the long weekend. Made from the freshest ingredients combining all READ MORE »

Massive Snow Board Sale At Urban Chaos

Massive Snow Board Sale At Urban Chaos

March '10

Anyone planning one last foray on the slopes this year will be pleased to hear that Urban Chaos in the Thomas Neal Centre is hosting a snow board sale extravaganza with up to 70% off brands such as Analog, Burton, Special Blend and 686. READ MORE »

Over 90 Seven Dials Stores & Venues Sign Up To The Seven Dials Shopping Evening

Over 90 Seven Dials Stores & Venues Sign Up To The Seven Dials Shopping Evening

March '10

A whopping 90 plus Seven Dials stores and venues have signed up to take part in the Seven Dials Shopping Evening on 29th April. Offering *20% off during this exclusive evening are the likes of All Saints, American Apparel, Benefit, Coco De Mer, Fenchurch, Fifi Wilson, Firetrap, Fred Perry, Kidrobot, Mac, Miller Harris, Miss LaLas Boudoir, Miss  READ MORE »

Meet Motion City Soundtrack At KidRobot London, Thursday 25th March

Meet Motion City Soundtrack At KidRobot London, Thursday 25th March

March '10

Kidrobot London on Earlham Street invites you to a listening party with Motion City Soundtrack this Thursday (25th March) between 6 and 8pm. Experience all the mayhem and melody of Motion City Soundtrack as Kidrobot hosts an exclusive listening party for their latest album, My Dinosaur Life. Sing along, cop the album, enjoy refreshments, and  READ MORE »

March Offers From Seven Dials

March '10

Dial G for glamour and quote Seven Dials for superstar, beauty treatments at Karine Jackson, stylist to the stars and specialists in exclusive facials and body treatments. If you would like to experience the relaxation and transformation of a Karine Jackson beauty experience then mention Seven Dials when you call 020 7836 0300 to book and you w READ MORE »

Concept Store Slam City Skates x Emerica x Altamont  Launches  In Seven Dials!

Concept Store Slam City Skates x Emerica x Altamont Launches In Seven Dials!

March '10

Slam City Skates in Neals Yard has just joined forces with legendary skateboarding brands Emerica and Altamont! The collection of Emerica and Altamont products is set to be the largest selection of their products available under one roof anywhere in Europe. The skateboard specialist shop will unveil the exciting new collaboration and a uniqu READ MORE »

Souls Of Mischief Appearing At Carhaart, Neal Street: Monday 15th March.

Souls Of Mischief Appearing At Carhaart, Neal Street: Monday 15th March.

March '10

Hurry down to the Carhartt Store at 56 Neal Street on Monday 15th March for a live PA from international hip hop group Souls of Mischief. All the way from America, Souls of Mischief have chose to the Carhartt store in Seven Dials for the launch of their latest album, "Montezuma's Revenge" - fully produced by Prince Paul. As well as performing READ MORE »

Mothers' Day Seven Dials Style!

Mothers' Day Seven Dials Style!

March '10

If you are stuck for gift or experience ideas for Mother's Day find your solution in Seven Dials. Start off on Monmouth Street with a stop at Ahava store and spa, who are offering a free gift wrapping service and a box of chocs with any three products purchased. Orla Kielys timeless punched stem leather tote bags and matching purses in a love READ MORE »

Gucci Icon-Temporary Flash Sneaker Store To Pop Up In Seven Dials: 22nd April

Gucci Icon-Temporary Flash Sneaker Store To Pop Up In Seven Dials: 22nd April

March '10

Sneaker fans will be delighted to hear that GUCCI ICON-TEMPORARY has chosen Seven Dials as the London location for their flash store, which will stock their limited edition sneaker collection designed in collaboration with musical artist Mark Ronson. This exciting pop-up is the third and latest location of GUCCIS ICON-TEMPOPORARY tour, which ki READ MORE »

Fred Perry X Stussy Deluxe Blank Canvas Available In Seven Dials

Fred Perry X Stussy Deluxe Blank Canvas Available In Seven Dials

March '10

Fred Perry on Shorts Gardens has taken stock of a new collection  Fred Perry X Stussy Deluxe, as part of their Blank Canvas collaboration collections. Especially for Spring 2010, this exciting partnership sees Fred Perry join forces with legendary US streetwear label Stussy. The collection is a perfect hybrid of two of the most important and or READ MORE »

Save The Date: 29th April For The Seven Dials Shopping Evening

Save The Date: 29th April For The Seven Dials Shopping Evening

February '10

We are pleased to announce the date of our Spring Shopping Evening as Thursday 29th April 2010. Starting at 5pm with specially extended opening hours until 9pm, this exclusive event is in association with the London Evening Standard and will offer savvy shoppers 20% off at participating stores and venues. Expect to see all your favourite Seve READ MORE »

Meet Musical Theatre Star Elaine Paige At Dress Circle!

Meet Musical Theatre Star Elaine Paige At Dress Circle!

February '10

Hurry down to Dress Circle on Saturday 27th February and meet award-winning star of musical theatre, Elaine Paige, who will be signing copies of her latest DVD 'Celebrating Forty Years on Stage' Elaine will be at Seven Dials' very own showbiz store, Dress Circle, from 1.30 pm. To celebrate forty years in showbiz, Elaine's DVD will include anec READ MORE »

Covent Garden Shoppers Alight Here To Board The Artbox Happy Bus

Covent Garden Shoppers Alight Here To Board The Artbox Happy Bus

February '10

Seven Dials' cutesy stationary and gifts store, Artbox, has received a fun makeover, which sees their window transformed into an iconic London double-decker. However, in true Artbox fashion this is no ordinary red bus  cartoon Mr Panda is at the steering wheel taking Covent Garden shoppers on a merry tour through the streets of London. This di READ MORE »

Share The Love This Valentines In Seven Dials At Kitchen Italia

Share The Love This Valentines In Seven Dials At Kitchen Italia

February '10

One of Seven Dials' recent eatery additions, Kitchen Italia, has gone all romantic on us this Valentine's Day by offering an adorable dining-out option. Remember Disney's Lady and The Tramp and the defining spaghetti moment? Well Kitchen Italia hopes to re-create and duplicate this romantic scene right across their restaurant by offering a dou READ MORE »

Trousers London 'Denim Garden' Pop-Up Opens In Seven Dials!

Trousers London 'Denim Garden' Pop-Up Opens In Seven Dials!

February '10

Premium men's jeans brands Trousers London will be hosting a pop-up shop and exhibition under the theme of 'Denim Garden' in Seven Dials, Covent Garden. Launched in 2008 Trousers London has quickly become renowned for the exclusive design and sole use of organic denim in their collections, ensuring they remain at the top of their game as a premiu READ MORE »

Get Hot To Trot At The Fenchurch Sample Sale - 4th - 11th February

Get Hot To Trot At The Fenchurch Sample Sale - 4th - 11th February

February '10

If, after the January sales you haven't had enough of hidden bargains and lucky finds then head on down to the Fenchurch sample sale in Seven Dials for eight days of amazing discounts that are too good to miss. If you're a fan of hip street wear in bold colours and quirky designs then you'll be delighted with what's on offer over the next week. F READ MORE »

Art Exhibition Raises The Temperature At Box Bar, Seven Dials

Art Exhibition Raises The Temperature At Box Bar, Seven Dials

February '10

Box Bar on Seven Dials sexy Monmouth Street will be hosting work by Berlin artist Peter Carly this month.Placed in the category of homoerotic art, the work will both seduce and shock you in equal measure with muscled nudes and sexed-up scenes guaranteed to get you a bit hot under the collar! If you are in the Covent Garden area on Tuesday the 2n READ MORE »

Hot Off The Catwalk - Fabulous New Designs Fly In To Fifi Wilson!

Hot Off The Catwalk - Fabulous New Designs Fly In To Fifi Wilson!

January '10

Seven Dials fashion boutique Fifi Wilson welcomes some gorgeous new designs from new Italian label Isabel Vivetta. The new collection sees a focus on cutesy tea party florals and cheeky bows - pair with some serious statement-making shoes for the ultimate Spring/ Summer look! Adored by celebrity fans such as Peaches Geldof these new designs, w READ MORE »

Urban Chaos Brightens Up January With Their Fluro Limited Edition Nixon Watches

Urban Chaos Brightens Up January With Their Fluro Limited Edition Nixon Watches

January '10

London's leading independent snow and skate store, Urban Chaos has taken delivery of Nixon's Fluro Rubber Player watch collection. As the name suggest, these watches are bright with a capital B so you are guaranteed a stand-out look whether it's in the skate park, on the slopes or just hanging out about town! The Fluro Collection incorporates b READ MORE »

Celebrate Australia Day At Mimco And Bag Yourself 15% Off

Celebrate Australia Day At Mimco And Bag Yourself 15% Off

January '10

Australia's favourite accessories brand invites you to enjoy a 15% discount off their new season collection on 26th January to celebrate Australia Day! So if you are planning a spot of shopping in the Seven Dials and Covent Garden area, pop into their store on Monmouth Street to say G'day between 10am until 6.30pm, and enjoy a complimentary glas READ MORE »

Get Sexy In 2010 At A Coco de Mer Salon Workshop

Get Sexy In 2010 At A Coco de Mer Salon Workshop

January '10

London's sexiest shop, Coco de Mer, has released dates for their infamous sexy 'salon' workshops and lessons. Commencing in early February, the salons provide a warm, relaxed environment to learn more about sexual pleasure. Their hugely popular salon concept dates back to the Eighteenth century where social gatherings in the 'grandes salons' of READ MORE »

Design A Dish For Kitchen Italia - The Latest Eaterie To Hit Covent Garden

Design A Dish For Kitchen Italia - The Latest Eaterie To Hit Covent Garden

January '10

Chefs at Seven Dials latest restaurant, Kitchen Italia, are working hard to create a deliciously fresh and fun Spring Menu and need your help! They are inviting you to share your favourite pasta recipe and be in with the chance of winning a years free meal ticket at their Seven Dials restaurant on Earlham Street, a supply of their award-winnin READ MORE »

Souk Medina Seven Dials Lunch Offer: 50% Off

Souk Medina Seven Dials Lunch Offer: 50% Off

January '10

If all this cold weather has got you day-dreaming about sunshine, warmth and foreign climes, then a trip to North Africa could be just the trick! Failing that, you could head to Seven Dials to enjoy a tasty lunch in the Moroccan bizarre-themed Souk Medina. Break up the daily grind of being back to work and escape the cold by snuggling into Souk READ MORE »

241 On Main Meals at Kitchen Italia

241 On Main Meals at Kitchen Italia

January '10

To celebrate the opening of the latest Kitchen Italia on Earlham Street, download a voucher to receive 2 for 1 on all main courses throughout January. Offering fresh, innovative, exciting Italian food at this all-day cantina, diners can expect seriously good pasta in cool surroundings, without the expensive bill. Kitchen Italias menu special READ MORE »

Neal Street: Sale Central

Neal Street: Sale Central

January '10

There's still time to bag a bargain this January. Put your shopping shoes on and head down Neal Street's cobbles to take advantage of some truely unbelieveable offers. You can afford to shop until you drop when you're a savvy shopper in Seven Dials. - 30% off at Tabio with prices starting from under £5 - Steve Madden Madness with up to 60% on s READ MORE »

D&D Store arrives in Seven Dials

D&D Store arrives in Seven Dials

January '10

Affordable Italian fashion brand D&D has opened in on Neal Street. The store offers everything from practical yet stylish outerwear, top quality Italian demin jeans and lots more essentials for every man's wardrobe. To celebrate the opening of their first UK store D&D are offering massive dicounts off all items - 30% off throughout the store READ MORE »

King Apparel Late Night Shopping Event

King Apparel Late Night Shopping Event

December '09

This Thursday, December 10th, shoppers at King Apparel on Earlham Street can enjoy 20% off full price items, including the newest additions to the Winter 09 collection, exclusively between 4pm and 8pm. Enjoy festive mince pies and mulled wine while you browse the latest urban street wear at this one off Christmas event. 38 Earlham Street WC2 READ MORE »

Oh la la - Coco de Mer Introduces Special Christmas Shopping Evening

Oh la la - Coco de Mer Introduces Special Christmas Shopping Evening

December '09

Luxe up your lingerie drawer or treat the man in your life with a beautiful purchase from Londons first erogenous zone  Coco De Mer. Take full advantage of 20% off designer smalls from the likes of Coco de Mer, La Perla, Damaris, Mimi Holliday and Stella McCartney during a special shopping evening on Wednesday 9th December between 6pm and 9pm  READ MORE »

Kitchen Italia Opens Its Doors In Seven Dials

Kitchen Italia Opens Its Doors In Seven Dials

December '09

Kitchen Italia is the latest addition to arrive in Seven Dials with a stylish new, restaurant opening on Earlham Street. Offering fresh, innovative, exciting Italian food at this all-day cantina, diners can expect seriously good pasta in cool surroundings, without the expensive bill. Kitchen Italias menu specialises in the many varieties of pa READ MORE »

Tuck Into Box Bar's Christmas Menu

Tuck Into Box Bar's Christmas Menu

December '09

Kick off the Christmas festivities with a seasonal lunch or dinner at the award winning alternative café bar - The Box Bar. Their Christmas menu is available now including tasty traditional dishes like Turkey Fillet and Christmas Pudding as well as more exotic dishes such as Lamb Tagine and Tartufo Bianco. Organise a Christmas gathering with fr READ MORE »

Cath Kidston Shopping Event Wraps Christmas Up

Cath Kidston Shopping Event Wraps Christmas Up

November '09

Cath Kidston, known for traditional country house style prints and beautiful home and garden products, will be hosting a Christmas shopping evening on Wednesday 25th November at their store on Shelton Street in Seven Dials. READ MORE »

The Great Big Christmas Treasure Hunt 2009

The Great Big Christmas Treasure Hunt 2009

November '09

Enjoy a fun and festive family day out in the Seven Dials whilst raising money for Christian Aid. Take part in this year's Great Big Christmas Treasure Hunt on Sunday 29 November 2009 from 2-5pm  READ MORE »

Valient Thorr Gig At Volcom Will Kick Off European Tour In Style

Valient Thorr Gig At Volcom Will Kick Off European Tour In Style

November '09

Valient Thorr, psychedelic rock band from North Carolina, starts the European leg of their "Valient Fall World Thorr Tour" on 23rd November at Volcom on Earlham Street with a free in-store performance.  READ MORE »

Tatty Devine Takes Up Residency In Sexy Monmouth Street

Tatty Devine Takes Up Residency In Sexy Monmouth Street

November '09

Famous for original art jewellery, Tatty Devine is relocating their Soho boutique to Seven Dials bringing a splash of colour and fun to Monmouth Street! To celebrate, the brand will be hosting a carnival-style procession from their Soho boutique at 57b Brewer Street (due to close in December), to the new Seven Dials boutique on Thursday 19th Nov READ MORE »

Kidrobot Celebrates The Opening Of Their European Flagship Store With TADO Signing!

Kidrobot Celebrates The Opening Of Their European Flagship Store With TADO Signing!

November '09

Kidrobot, the worlds premiere creator and retailer of limited-edition art toys, apparel and accessories, has chosen Seven Dials, Covent Garden for its first store outside of the US. To celebrate, Kidrobot is hosting an official opening event on Thursday 19th November with a signing from UK artist duo TADO between 6 and 8pm. Mike and Katie of T READ MORE »

Making It Up As I Go Along Exhibition Opens At 37 Earlham Street, Seven Dials

November '09

37 Earlham Street  a retail forum for contemporary mens and womenswear  is hosting Making It Up As I Go Along by urban artist Kev Munday from 20th November through to 31st December. After a veritable string of successful group shows, which in 2009 alone saw him exhibit work in Barcelona, Berlin, New York, Philadelphia and Tokyo; Kev is proud READ MORE »

Diesel Launches Their New Rockin' Dots Collection At Seven Dials Flagship Store

Diesel Launches Their New Rockin' Dots Collection At Seven Dials Flagship Store

November '09

Diesel returns to its rock roots with their Rockin' Dots collection, which heavily features studs, dots and perforation embellishments and detailing. Available at their flagship store in the heart of Seven Dials, chicks can get their mitts on skinny black pants, micro studded backless tops, dark denim skirts with matching jackets, striped jers READ MORE »

Steve Madden Rocks In To Seven Dials With Exciting Weekend Opening Competition

Steve Madden Rocks In To Seven Dials With Exciting Weekend Opening Competition

November '09

Cult footwear brand Steve Madden opens the doors of their new Seven Dials store this weekend bringing an edgy slice of New York to London. Boasting rock and roll inspired décor heavily influenced by the brands uber hip Soho store in New York, the new Seven Dials store will stock Steve Maddens coveted range of signature styles and will showca READ MORE »

37 Earlham Street Opens Its Doors

37 Earlham Street Opens Its Doors

November '09

37 Earlham Street joins Seven Dials as a forum for a new collection of contemporary mens and womenswear. Labels such as Ames Bros, Block Headwear, Dephect, Heavy Rotation and Ludwig sit alongside Timex 80 watches and an evolving range of guest labels, each chosen to specifically represent their own distinct style and take on modern life. Accomp READ MORE »

Lowie Opening Bringing Luxe Winter Warmers To Seven Dials

Lowie Opening Bringing Luxe Winter Warmers To Seven Dials

November '09

Worn by celebrities such as Luella Bartley, Erin O'Connor and Liberty Ross, Lowie is bringing her beautiful knitwear and accessories to Seven Dials in time for Christmas. Producing beautiful clothing for people who want to wear as ethically as possible garments without jeopardising design, Lowie's collection is heavy on hand-knits, crochet, hand READ MORE »

Mimco Celebrates Barbie's 50th Birthday With New Barbie Loves Collection

Mimco Celebrates Barbie's 50th Birthday With New Barbie Loves Collection

November '09

To celebrate Barbie's 50th Birthday, the self expressive style icon has teamed up with the designers at Mimco to create her very first accessories collaboration, Barbie Loves Mimco. The new collection arrives in store on November 11th, featuring everything from cute ballet pumps (£110), sky scraping platform heels (£179), cute charm necklaces (£ READ MORE »

Baracuta Opens A Pop Up Shop In Seven Dials

Baracuta Opens A Pop Up Shop In Seven Dials

November '09

One of Britain's finest heritage brands, Baracuta, has opened a pop-up shop in Seven Dials, which will showcase the famous G9 in all its colourways alongside the complete lifestyle collection. This iconic label was founded in 1937 by two Brothers and quickly established its name through a golf jacket known as the G9 READ MORE »

Your Favourite Stores Extend Their Hours As Seven Dials Lights Up For Christmas

November '09

The Seven Dials Christmas light spectacular is now up and switched on. To celebrate the appearance of these gorgeous Victorian Christmas card inspired designs some of your favourite stores our extending their opening hours so you can cram in more shopping time! In the run up to Christmas the following stores will be staying open until 8pm each  READ MORE »

30th Anniversary Viz Signing At Fopp

30th Anniversary Viz Signing At Fopp

November '09

Original Viz creators Simon Thorp, Wayne Gamble, Graham Dury and Davey Jones will be signing the new VIZ annual 'Council Gritter' at fopp on Earlham Street this Wednesday 4th November. The Council Gritter is a collection of strips and features from issues 162 to 171 of the regular monthly, with its non-stop adult comedy showing why Viz is still  READ MORE »

Brand New Ranges From Gary Holder In Time For Christmas

October '09

Gary Holder has launched his brand new Wedding and Engagement ranges in 9ct, 18ct and 22ct white and yellow Gold. Incorporated into the designs are delicate precious stone Diamonds, Sapphires and Emeralds pendant necklace, earring and ring sets. The perfect way to say 'I love you' this Christmas. Also available from the Seven Dials show room is  READ MORE »

Ginger Baker signs copies of his new book at Fopp

Ginger Baker signs copies of his new book at Fopp

October '09

Legendary drummer, the critically acclaimed Ginger Baker - who has performed with uch supergroups as Cream, Blind Faith, the Graham Bond Organisation and Hawkwind - celebrates the release of his new book, 'Hellraiser' with a signing session at Fopp's Earlham Street store in London's Covent Garden on Friday 30th October 2009. Ginger will be at th READ MORE »

Meet Hello Kitty & Get 20% Off At Artbox

Meet Hello Kitty & Get 20% Off At Artbox

October '09

Artbox is throwing a birthday party for the world famous feline on Sunday 1st November and it's your chance to meet her in person. Hello Kitty will be making a special appearance to see fans at the cute and kitsch store in the Thomas Neal Centre. As part of the celebrations, Artbox will be offering a huge 20% off everything from yummy imported  READ MORE »

Get Scary At Screen Face This Halloween

Get Scary At Screen Face This Halloween

October '09

Whether you plan to dress as a wicked witch, a sexy devil or a feisty vampire, no Halloween outfit is complete without a well-made face! Screen Face, Seven Dials resident make-up experts will help you creative your scary alter ego thanks to their wide range of specialist make-up and accessories, and Halloween makeover service. Screen Face st READ MORE »

Authentic NYC Cab Offers Weary Seven Dials Shoppers Free Rides To Carnaby Bloc Party!

Authentic NYC Cab Offers Weary Seven Dials Shoppers Free Rides To Carnaby Bloc Party!

October '09

To help celebrate this weekends Lower East Side Block Party in Carnaby Street, an authentic yellow New York cab will be ferrying weary shoppers from Seven Dials, Covent Gardens Hidden Village to Carnaby Street free of charge. Jump in the authentic NYC cab and head down to Carnaby to experience the all American Food Market in the Newburgh Quart READ MORE »

This Is Why We Meet Exhibition Comes To Seven Dials

This Is Why We Meet Exhibition Comes To Seven Dials

October '09

This Is Why We Meet Exhibition Comes To Seven Dials This Is Why We Meet is a fun, interactive multi-media collaborative exhibition between Pat and Trevor and Wielden+Kennedy in association with the University of the Arts London. Taking place at 37 Endell Street, Seven Dials, the exhibition is the second phase of work from six groups o READ MORE »

Snuggle Up Indoors With Some Essential Winter Warmers From Fat Face

Snuggle Up Indoors With Some Essential Winter Warmers From Fat Face

October '09

Fat Face in the Thomas Neale Centre has introduced some essential winter warmers to ward off the cold and hefty heating bills. Snuggle up with the Hold Me Tight Hot Water Bottle Cover, made in a pretty cable cream wool with a fluffy faux fur pom pom, priced at £8.50. And keep your tootsies toasty in matching mule slippers also lined with faux fur READ MORE »

Get 50% Off Traditional North African Cuisine At Souk, Seven Dials

Get 50% Off Traditional North African Cuisine At Souk, Seven Dials

October '09

Seven Dials' very own taste of Morocco, Souk, is offering a massive 50% off your food bill from Sunday to Thursday up until 15 November 2009. Dine on tasty tangines and hearty meze in this authentic North African restaurant complete with paraffin lamps, low tables, cushioned poufs and seductive belly dancers. This recession busting offer must READ MORE »

Diesel:U:Music Tour Tickets Available At Diesel, Seven Dials, Covent Garden

Diesel:U:Music Tour Tickets Available At Diesel, Seven Dials, Covent Garden

September '09

Head to Diesels flagship store in Seven Dials, Covent Garden to pick up your must-have tickets for the hugely anticipated London leg of the Diesel:U:Music World Tour on 1st October 09.

 READ MORE »

A FRAGILE WORLD EXHIBITION COMES TO SEVEN DIALS, COVENT GARDEN

A FRAGILE WORLD EXHIBITION COMES TO SEVEN DIALS, COVENT GARDEN

September '09

Artist Jonathan Lane will showcase his latest work  A Fragile World at 37 Endell Street from 30th September to 12th October. 'This new series of paintings looks toward nature for inspiration and subject matter, and explores the fragility of our emotional response to what is in equal measure precarious and robust in the natural world. A Fra READ MORE »

Feed Your Passion For Fashion At The Covent Garden Hotel Saturday Night Film Club

Feed Your Passion For Fashion At The Covent Garden Hotel Saturday Night Film Club

September '09

To celebrate the end of London Fashion Week and the arrival of the Seven Dials Shopping Weekend, the Covent Garden will be showing The Devil Wears Prada on Saturday 26th September. Enjoy a two course meal at BRASSERIE MAX, the hotel's restaurant & bar and then retire to their private 50 seat cinema to check out the Oscar nominated comedy starring  READ MORE »

THE MADONNA NUDES - 30TH ANNIVERSARY EXHIBITION NOW OPEN IN SEVEN DIALS AS MADONNA FEVER HITS TOWN

THE MADONNA NUDES - 30TH ANNIVERSARY EXHIBITION NOW OPEN IN SEVEN DIALS AS MADONNA FEVER HITS TOWN

June '09

In 1979, an unknown Madonna Ciccone posed nude for New York Photographer Martin Schreiber, for just $30 as she modeled to pay her way through dance school. Six years on in the early years of her stellar stardom, Martin spotted her on the cover of Time Magazine and the penny dropped, literally! Martin dug out his intimate portraits, taken whil READ MORE »

The Last Chance To Bring In Your Worthless Items 29th May (and performance schedule)

The Last Chance To Bring In Your Worthless Items 29th May (and performance schedule)

May '09

Starting on 22nd May at 37 Endell Street in Seven Dials, London-based Arts Organisation Pollocks, are inviting you to turf out your unwanted pieces of junk and bring them along to a live art installation where they will be transformed into works of art. Entitled Worthless, the exhibition sets to explore the concept that one mans junk is ano READ MORE »

For further information on Seven Dials, please contact :

Threepipe
Tel : 0207 632 4800
Email : sevendials@threepipe.co.uk
Guide