Seven Dials

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Paul Cocksedge Intrigues Seven Dials’ Visitors With A Mysterious Interactive Experience

August 2012

Taking inspiration from the name of the Covent Garden’s hidden shopping village, Seven Dials, internationally acclaimed British designer Paul Cocksedge has created ‘Dial’ - a witty and innovative way of interacting with the public, for the 7 Designers for Seven Dials project in aid of the UK’s largest children’s charity, Barnardo’s, which Paul supports.

The interactive installation aims to create a sense of mystery by suspending a large floating telephone number between two buildings. Intrigued by this unidentified number, curious members of the public will be compelled to ring it. As soon as they do, a celebrity voice will lead them into a visual and sonic mini-adventure that's guaranteed to put a smile on everyone's face.

London-based Paul Cocksedge has an MA from The Royal College of Art and a diverse catalogue of high-profile clients encompassing luxury fashion labels, exclusive interiors manufacturers and major cultural institutions. Paul’s energy permeates all his work as he explores the limits of technology in order to create unique design experiences, re-inventing contemporary design as an event. He places an emphasis on re-imagining and transforming everyday objects, and above all, he constantly experiments with a vast range of tangible and non-tangible materials.

Projects he has worked on recently include the installation ‘Bourrasque’ for the 2011 Fête des Lumières in Lyon; the launch of the vinyl ‘Change the Record’ speaker for smartphones during London Design Week and ‘SESTOSENSO’, a collaboration with BMW and Flos during Milan Design Week, all of which received extensive attention and acclaim from both the media and the public.

To experience this intriguing experience first-hand head to Mercer Street, opposite the Dial monument from 14th September. To find out more about the designer himself, please CLICK HERE

7 Designers for Seven Dials is a collaboration between Seven Dials, Covent Garden’s shopping village and online design magazine, Dezeen showcasing seven leading designers’ work throughout the village in conjunction with London Design Festival. For more information on the project, please CLICK HERE