Fashion
Seven Dials is home to some of London’s best independent boutiques for shoppers of discerning taste. Browse the area for modern classics, British heritage brands, fashion-forward looks, designer labels, on-trend vintage, wardrobe staples and denim styles. Whether you have just a few hours or a whole day to explore, each store promises an original, quality experience that will draw you back to Seven Dials time and time again.
7 Camicie
0207 836 6844
52 Neal Street
With over 300 designs, styles and colours of shirts to choose from for both male and female, modern or classic, 7camicie delivers a fashionable product of Italian style & elegance and one of original design.
Adidas Originals
0207 379 4042
9 Earlham Street
Collections of retro shoes and urbanwear that reflect timeless 70’s and 80’s designs.
Adolfo Dominguez
020 7836 5013
41 Shelton Street
International design from Spain specialising in casual and formalwear.
Albam
0207 240 9391
39 Monmouth Street
The finest purveyors of modern crafted men's clothing since 2006.
All Saints
020 7379 3749
5 Earlham Street
Directional, deconstructed fashion for men, women and children.
American Apparel
020 7379 7451
26-28 Neal Street
A one-stop shop for cool clothing and basic fashion pieces for me, women, kids and dogs.
Baracuta
01405 782 893
9 Shorts Gardens
British heritage menswear brand, and home to the original G9 Harrington jacket, as seen on McQueen, Elvis and Sinatra.
Berghaus
020 7379 9313
13 Shorts Gardens
Leading innovator in outdoor clothing, footwear and equipment.
Bolongaro Trevor
020 7497 5259
1 Earlham Street
Unisex brand, which gives a contemporary take on classic design.
Camper
0207 836 7973
34 Shelton Street
Well-loved Spanish shoe brand blending traditional expertise with modern design.
Carhartt
020 7836 1551
15-17 Earlham Street
Fashionable streetwear, outerwear and denim for men and women.
Carhartt
020 7836 5659
56 Neal Street
Quality label that provides fashionable street wear for Men and Women.
Coco De Mer
020 7836 8882
23 Monmouth Street
Luxury adult boutique for bedroom toys, books and lingerie.
Collectif
0207 836 3805
37 Endell Street
Clothing and accessories influenced by pin-up princesses, rockabilly heroes and old-school tattoos.
David David
07834 196900
36 Earlham Street
Quirky print label specialising in hand-painted pieces for men and women.
Diesel
020 7497 5543
25a Neal Street
Diesel is an innovative fashion brand, stocking a wide range of their signature product - denim, as well as apparel, accessories, underwear, footwear, jewellery and fragrance.
Energie & Killah
0207 836 7719
47-49 Neal Street
Two denim fashion brands under one roof. Killah collection also included a diverse range of footwear and bags.
Fat Face
020 7497 6464
11-13 Thomas Neal's Centre
Ski, surf, sail and beachwear for men, women and kids.
Firetrap
020 7395 1830
21-23 Earlham Street
UK denim brand for men and women that has become synonymous with the subversive, unconventional and creative.
Fred Perry
020 7836 4513
6-8 Shorts Gardens
Authentic British brand, with an in-house tailoring service and neighbouring accessories shop.
Komodo
020 7836 5445
50a Earlham Street
Ecologically produced and fair-trade men’s and women’s clothing.
Mambo
15-16 Thomas Neal's Centre
Australian surf brand built on the four pillars of surf, art, music, free beer and complimentary tickets.
Nike
0207 836 6460
14 Neal Street
Nike’s flagship running store with an array of services including state of the art Performance Customization in the NIKEiD studio.
Orion London
0207 836 9040
17 Monmouth Street
Two floors of vintage inspired dresses, skirts, tops and accessories.
Orla Kiely 31
020 7240 4022
31 Monmouth Street
Iconic designs featured across homewares and accessories.
Pepe Jeans
020 7379 7978
33 Neal Street
Denim and casualwear jeans brand, established in London in 1973.
Pineapple Store
020 7836 4006
Shelton Street
Active and casual wear created by celebrity designer Debbie Moore in her iconic dance studios.
Pop Boutique
020 7497 5262
6 Monmouth Street
Original 50s, 60s, 70’s and 80’s clothing, accessories, furniture.
Santos & Mowen
020 7836 4365
10 Earlham Street
One of Time Out’s Top 50 fashion boutiques, stocking DSquared and Dolce & Gabbana alongside smaller niche brands.
Super Superficial
020 7287 7447
22 Earlham Street
Independent clothing label collaborating with the world’s best graphic artists and illustrators to produce high quality casuals.
Superdry
020 7240 9437 (boys)
28 Thomas Neals Centre
Superdry is an urban outerwear and denim label fusing cutting-edge Japanese design influences and vintage American, with a British twist.
Superdry
020 7240 9437 (boys)
24-25 & 28 Thomas Neal's Centre
Urban outerwear and denim label fusing cutting-edge Japanese design influences and vintage American, with a British twist.
The Vintage Showroom
0207 836 3964
14 Earlham Street
The first official stand alone store for The Vintage Showroom in Notting Hill, 14 Earlham Street was an ironmongers for 174 years and still preserves some of the lagacy and a touch of the cool.
Tomcat Leather
020 7240 1834
29 Neal Street
Leather bags, shoes and jackets, with a made-to-measure services.
TSHIRT STORE
020 8616 8536
18 Shorts Gardens
Stocklists of over 80 designs of quirky tees, as well as an edit of outerwear and accessories.
Urban Outfitters
020 7759 6390
42-56 Earlham Street
An eclectic mix of fashion, accessories, homewares and novelties.
Versatile Apparel
0203 174 1046
76 Neal Street
A new premium menswear fashion brand with clothing and accessories, crafted and hand finished by the finest Italian factories.
Volcom
0207 836 3353
7 Earlham Street
Swedish street fashion brand based mainly on skateboarding influences and style, including premium denim and headphones.
WESC
0207 836 4473
35 Neal Street
Street fashion brand WESC stands for We Are the Superlative Conspiracy.
Yumi
0208 961 2299
62 Neal Street
Eye-catching womenswear and accessories with a celebrity following and influenced by London street style.